Brand Tone

Authentic, Ethical, Artisanal & Quality-Focused

Brand Values

• •Ethical Sourcing & Fair Trade
• •Authenticity & Tradition
• •Quality
• •Well-being & Mindfulness
• •Sustainability

Best Practices

• •Use clear and honest language.
• •Emphasize Sensory Experience & Benefits: Use evocative language that describes the aromas and the feelings they inspire (e.g., calming, uplifting, grounding, transformative).
• •Highlight Authenticity and Craftsmanship: Consistently refer to the Indian origin, traditional methods (if applicable), and the quality of ingredients to reinforce authenticity.
• •Highlight ethical sourcing and fair trade practices.
• •Showcase the use of recycled packaging and sustainable relationships.

Social Perception

High satisfaction (4.8 out of 5). Quality and transformative experience of their incense. Appreciation for the scent quality, natural ingredients, and the calming or spiritual experience they provide. Appreciation for Ethical Practices. Expectation of a Calming/Spiritual Benefit.

Copy Examples

• •Wierook gemaakt in India (Incense made in India)
• •Gevuld met de fijnste aroma’s (Filled with the finest aromas)
• •Made with the finest natural ingredients, fairly traded.
• •Discover the soul of authentic incense.
• •Experience tranquility with our handcrafted incense, ethically sourced from India.