Brand Tone

Inspirational, Encouraging, Faith-Centered, Reverent, Modern, Stylish

Brand Values

• •Faith
• •Expression of Belief
• •Encouragement and Hope
• •Conscious Production

Best Practices

• •Ensure references are contextually appropriate and resonate with the product's message.
• •Maintain a balance between faith-based messaging and modern style.
• •Focus on inspirational and encouraging language.
• •Highlight the quality and comfort of the apparel.
• •Reinforce the idea that wearing the apparel is a statement of faith.

Social Perception

A brand that empowers individuals to express their Christian faith through modern, stylish apparel. A source of encouragement and inspiration rooted in Christian values.

Copy Examples

• •Style it up, live it out.
• •It's more than clothing; it's a statement of who you are in Him.
• •Wear your faith. Project Christ.
• •Too Blessed to be Stressed.
• •Comfortable, hip, and reflect Jesus.