Brand Tone

Professional and Knowledgeable, Supportive and Helpful, Solution-Oriented, Quality-Focused, Direct and Informative

Brand Values

• •Accuracy and Reliability
• •Customer Support and Empowerment
• •Innovation and Technology
• •Efficiency and Performance
• •Providing Options

Best Practices

• •Prioritize Clarity and Precision: Use clear, concise language. Avoid jargon where possible, or explain technical terms when necessary. The copy should be easy for surveying professionals to understand quickly.
• •Focus on Solutions and Benefits, Not Just Features: While technical specifications are important, always tie them back to how they solve a customer's problem or help them achieve better results (e.g., 'faster time to fix, ensuring your projects are completed with efficiency and accuracy').
• •Maintain a Helpful and Supportive Stance: Frame copy in a way that shows understanding of customer challenges and offers genuine assistance. Use phrases that imply partnership and support.
• •Emphasize Quality and Reliability: Consistently use words that convey the robustness, accuracy, and dependability of the products and the brand.
• •Be Authoritative and Educational: Share knowledge freely through blog posts, product descriptions, and social media content. Position the brand as a go-to resource for surveying expertise, much like their YouTube tutorials and news articles.

Social Perception

Trusted Supplier, Knowledgeable Resource, Responsive and Good Service, Provider of High-Performance Gear

Copy Examples

• •Headline: Achieve Unrivaled Accuracy, Even in Tough Terrains. Body: Stop letting challenging environments slow you down. E38 Survey Solutions provides robust GNSS receivers and drone surveying equipment engineered for peak performance and precision, no matter the canopy or conditions. Equip your team with tools you can trust. Call to Action: Explore Our High-Performance Gear.
• •Headline: Expert Support for Your Advanced Surveying Needs. Body: At E38 Survey Solutions, we're more than just a supplier – we're your partners in precision. From initial setup to complex troubleshooting, our knowledgeable team and extensive online resources are here to ensure you get the most out of your equipment. Call to Action: Watch Our Tutorials | Contact Support.
• •Headline: The Smart Solution for Efficient Data Collection. Body: Streamline your workflow and boost productivity with our curated selection of survey technology. From the versatile Emlid Reach series to the powerful Tersus Oscar receivers, find the perfect fit to complete your projects accurately and on time. Call to Action: Discover Your Solution.
• •Headline: Don't Just Survey. Solve. Body: E38 Survey Solutions delivers the high-quality equipment and technical expertise you need to overcome any surveying challenge. We understand the demands of the field, providing reliable tools and the know-how to help you succeed. Call to Action: Learn More About Our Approach.
• •Headline: Stay Ahead with Cutting-Edge Survey Technology. Body: The landscape of surveying is constantly evolving. E38 Survey Solutions keeps you at the forefront with the latest in GNSS, Lidar, and drone mapping technology, backed by comprehensive support to ensure seamless integration into your operations. Call to Action: Shop New Arrivals.