Brand Tone

elegant, sentimental, and sophisticated

Brand Values

• •Preservation of Memories
• •Quality Craftsmanship
• •Emotional Connection
• •Timelessness & Elegance
• •Sustainability
• •Simplicity & Purity

Best Practices

• •Develop a Style Guide: Create a document outlining key vocabulary (e.g., "timeless," "cherished," "elegant," "handcrafted"), preferred sentence structures (often flowing and descriptive), and a "do not use" list to ensure consistency across all communications.
• •Focus on "Storytelling": Frame product descriptions and marketing messages around the emotional value of the memories being preserved, rather than just the physical attributes of the products. Emphasize the "why" behind creating a photo album or sending a personalized card.
• •Use Evocative Language: Employ words that appeal to the senses and emotions. Describe the feeling of holding a beautifully made album or the joy of rediscovering a forgotten moment through a photograph.
• •Maintain Visual-Verbal Cohesion: Ensure that the tone of the copy aligns seamlessly with the brand's visual identity (website design, product photography, social media aesthetic). If the visuals are elegant and minimalist, the copy should reflect that same sophistication.
• •Emphasize Quality and Craftsmanship Subtly: Instead of overtly stating "we are high quality," weave in descriptions of materials, design details, and the care taken in production to convey this value. For example, "handcrafted in our Parisian workshop" or "printed on archival-quality paper."

Social Perception

Customers and online mentions generally perceive the brand positively, highlighting the beauty and quality of their products, particularly photo albums. They are seen as a go-to for creating elegant and high-quality photo products.The unique patterns and overall aesthetic of Innocence Paris products are frequently praised. Users describe the style and themes as a key attraction. Their products are often positioned and perceived as thoughtful and personalized gifts. The brand appeals to individuals who value physical photo albums and high-quality printing in an increasingly digital age.

Copy Examples

• •Unlock your cherished moments. Our meticulously crafted photo albums are designed to transform your fleeting digital memories into timeless treasures you can hold and relive, generation after generation.
• •Elegance. Emotion. Enduring Memories. At Innocence Editions, we believe your stories deserve to be told with sophistication. Discover photo prints and stationery that speak from the heart.
• •Beyond the Screen, Beyond Compare. Give your most precious memories the beautifully handcrafted home they deserve. Explore our collection of premium photo albums and personalized gifts.
• •Celebrate life's journey, one exquisite page at a time. Innocence Editions offers a refined way to curate and cherish your most significant moments, from grand adventures to quiet joys.
• •The Art of Remembering. We lovingly create timeless photo albums and bespoke stationery, because every memory is a masterpiece worthy of elegant presentation.