Brand Tone

Creative & Crafty, Enthusiastic & Engaging, Supportive & Community-Oriented, Personal & Empathetic, Innovative & Practical

Brand Values

• •Craftsmanship & Originality
• •Personalization & Customization
• •Community & Collaboration
• •Innovation & Problem-Solving
• •Customer Focus & Responsiveness

Best Practices

• •Embrace the "Handmade" and "Original" Language: Consistently use words like "handcrafted," "handmade," "original design," "designed in-house," "unique" to reinforce the brand's core offering.
• •Be Enthusiastic and Positive: Use exclamation points appropriately, share excitement about new products, and express gratitude to customers to maintain an engaging tone.
• •Foster a Sense of Community: Address the audience directly (e.g., "you," "your"), ask questions, encourage sharing, and mention collaborations to build a supportive community feel.
• •Highlight Practical Benefits and Solutions: When describing products like storage or tools, clearly explain how they solve a crafter's problem or make their process easier/better.
• •Be Empathetic and Respectful, Especially with Sensitive Products: When discussing memorial items, use gentle, understanding, and respectful language that acknowledges the emotional significance of these pieces.

Social Perception

Customers likely perceive Ambient Paradise as a source of unique, high-quality crafting supplies and personalized items. They are also seen as a compassionate brand that helps people preserve precious memories and as innovative within the crafting community.

Copy Examples

• •Unleash your creativity! ✨ Our brand NEW 3D printed tumbler sleeves are here to make your designs pop! Paint them, glitter them, resin them – make them uniquely YOU. Check them out on the website! #AmbientParadise #TumblerArt #CraftyOriginals
• •Hold your most precious memories close. Our handcrafted keepsake jewellery beautifully preserves cremation ashes, hair, or breastmilk. Let us create a unique piece just for you. Enquire today. #KeepsakeJewellery #HandmadeWithLove #AmbientParadise
• •Tired of craft chaos? 🤔 Our new Storage Trees® are here to rescue your workspace! Perfect for mica pots, fragrance bottles, inks & more. Organize your creative haven! Flash sale on now – don’t miss out! #CraftStorage #OrganizedCrafter #AmbientParadise #Innovation
• •From our hands to yours! ❤️ At Ambient Paradise, we pour our passion into every handcrafted and originally designed piece. What will you create today? Share your projects with us! #AmbientParadiseCreations #HandmadeCommunity #CraftSupplies
• •Get ready to get crafty with us! 🤩 Join our LIVE session tonight at [Time] for new product reveals, crafty chats, and maybe a surprise or two! We love connecting with our amazing community! #AmbientParadiseLive #CraftCommunity #GetCreative