Brand Tone

Helpful and Knowledgeable, Customer-Focused, Local and Community-Oriented, Professional yet Approachable, Value-Driven

Brand Values

• •Customer Satisfaction
• •Expertise and Advice
• •Local Commitment
• •Service
• •Value for Money
• •Reliability

Best Practices

• •Prioritize 'Helpful Expertise': Always aim to inform and guide the customer. Use clear, easy-to-understand language, avoiding overly technical jargon unless explained. Frame product descriptions around benefits and solutions.
• •Emphasize Local Connection: Regularly mention 'Trim,' 'Edenderry,' 'local community,' or 'family-run' to reinforce this unique selling proposition. Share local news or engage with community events on social media.
• •Maintain a Friendly and Approachable Voice: Even in professional communications, keep the tone welcoming. Use contractions where appropriate (e.g., 'we're,' 'you'll') and address customers directly ('you,' 'your').
• •Highlight Value and Service: Consistently remind customers of the competitive pricing (thanks to Euronics) and the comprehensive services offered (delivery, installation, recycling, after-sales support).
• •Be Authentic and Responsive: Address customer queries and feedback (both positive and negative) promptly and transparently, especially on social media and review platforms. This reinforces the 'customer-focused' value. If issues arise (like stock discrepancies or delivery problems mentioned in reviews), acknowledge and show how you're addressing them.

Social Perception

Generally Positive, Trusted Local Retailer. Some isolated negative experiences exist regarding incorrect product delivery, communication responsiveness for issues, and online stock accuracy. Benefits from the reputation and buying power of the larger Euronics group.

Copy Examples

• •Choosing a new washing machine? 🤔 Let our family help yours! With over 30 years of advice, we'll find the perfect fit for your home and budget. Pop into Ace Euronics Trim or browse our latest energy-efficient models online! #ShopLocal #ExpertAdvice #TrimFamily
• •Ace Euronics Trim: Great Prices, Expert Advice & Service That Cares. From fast local delivery to hassle-free installation, we're with you every step. Your trusted local appliance experts.
• •Brighten up your kitchen without breaking the bank! 🍳 As part of Euronics, we bring you top brands at great prices, right here in Trim. Support local and save! #AceEuronics #KitchenDeals #TrimCoMeath
• •At Ace Euronics, you're more than just a customer. We're your local experts, dedicated to ensuring you're happy with your purchase long after it's delivered. Have a question? Our friendly Trim team is always here to help!
• •Appliance Trouble in Trim? Ace Euronics Offers Fast Solutions! Wide Range of Stock. Expert Local Service. Click for Deals or Visit Us Today!