Brand Tone

Friendly and Approachable, Clever and Witty, Heartfelt and Positive, Creative and Artistic, Modern with a Nod to Tradition

Brand Values

• •Connection: Creating products to help people share meaningful moments and connect with those who matter most.
• •Positivity and Joy: A stated mission is to spread these qualities through their products.
• •Quality and Craftsmanship: Emphasis on high-quality letterpress printing and materials.
• •Creativity and Originality: Unique designs and clever sentiments are central to their brand.
• •Sustainability and Environmental Responsibility: Membership in 1% for the Planet and carbon-neutral card production.
• •Community: Valuing their local community in Longmont and partnerships with entities like the ABA.
• •Woman-Owned Empowerment: Proudly a woman-owned business.

Best Practices

• •Always Lead with Positivity and Warmth: Ensure language is generally optimistic, friendly, and inclusive. Even when being witty, maintain an underlying current of kindness.
• •Embrace "Clever & Delightful": Inject personality with witty wordplay, charming descriptions, and relatable, modern sentiments that bring a smile.
• •Highlight Craftsmanship and Quality (Subtly): Weave in mentions of the letterpress process, quality materials, or the care taken in design without being overly technical. Focus on the *feel* and specialness it brings.
• •Reinforce Core Values: Naturally incorporate mentions of connection, spreading joy, sustainability, and being woman-owned where appropriate. This builds a deeper brand story.
• •Adapt to the Platform, Maintain the Essence: While the style might be more informal on TikTok versus a product description, the core friendly, witty, and heartfelt voice should still be recognizable. The *what* you say (values, joy) remains consistent, while the *how* you say it can be tailored.

Social Perception

Positive, Artistic and High-Quality, Feel-Good Brand, Eco-Conscious, Supportive of Connection

Copy Examples

• •Instagram Post (New Card Launch): Spreading a little sunshine, one letterpress card at a time! ☀️ Our newest design is here to help you send some joy to someone who needs it. Because let's be honest, snail mail is like a hug for your mailbox. Who are you sending a smile to today? #WolfAndWrenPress #SpreadJoy #LetterpressLove #NewCollection #ThoughtfulGifts
• •Product Description (Sticker): Warning: May cause spontaneous smiles and an urge to decorate every available surface. Our 'Magic Reader' sticker is perfect for the book lover who believes every story holds a little enchantment. Stick it on your Kindle, laptop, or water bottle and carry a bit of magic with you. High-quality, durable, and delightfully designed by us, for you. ✨📚 #BookishStickers #ReaderLife #WolfAndWrenCo #StickWithUs #PopCulture
• •Website Banner (Highlighting Values): More Than Just Paper. At Wolf & Wren Press, we craft connections. Our thoughtfully designed, eco-friendly letterpress goods are made to share joy and brighten days. Woman-owned, creativity-driven, and always made with love. [Shop Our Collections]
• •Email Newsletter Subject Line: A Little Note to Make You Smile (and a Peek at What's New!) Email Body Snippet: Hey [Customer Name], In a world of fleeting DMs, there's something truly special about a handwritten note. We’re all about those little moments of connection, and our latest collection of clever and delightful letterpress cards is designed to help you create more of them. Plus, did you know each card is printed with love AND a commitment to our planet? Pretty neat, right? [Link to New Collection]
• •TikTok Video Caption (Behind-the-Scenes): Pressing pause on the digital world to bring you some analog magic! ✨ Watch Lauren work her letterpress wizardry. Each card is a little piece of art, made to spread some serious joy. Who knew ink and paper could be this fun? 😉 #Letterpress #Handmade #StationeryLove #CreativeProcess #WolfAndWrenPress #SmallBusinessMagic