Brand Tone

Helpful & Informative, Approachable & Friendly, Aspiring to be Trustworthy

Brand Values

• •Safety & Quality
• •Helpful Parenting Information
• •Engaging Content
• •Personalization
• •Customer Satisfaction

Best Practices

• •Prioritize Transparency: Especially given the Scamadviser review. An accessible and detailed "About Us" page is crucial.
• •Show, Don't Just Tell, Safety: Instead of just saying "safe," mention specific certifications (e.g., EN 71), materials (e.g., food-grade silicone, BPA-free).
• •Maintain Consistency Across Platforms: While the style might vary slightly (e.g., more playful on TikTok/Instagram Shorts, more informative on product pages), the core values of safety, care, and helpfulness should always shine through in the language used.
• •Actively solicit and prominently display customer reviews on the main site to counter negative perceptions and build trust.
• •Create video content that showcases the safety testing and quality control processes of MyBabyX products.

Social Perception

Emerging Brand with Potential Trust Concerns needing to be addressed through transparency and visible quality assurance.

Copy Examples

• •"Innovative design for your baby's development!"
• •"Comment YES if you want to try this parenting hack!"
• •"Parent-Approved and Safety First!"
• •Learn our story [Link to full About Us page]
• •"Honest toddler mom review of the breathing otter"