Brand Tone

Artistic & Appreciative, Mindful & Serene, Personal & Passionate, Elegant & Understated

Brand Values

• •Artistic Integrity & Craftsmanship
• •Uniqueness & Individuality
• •Beauty & Inspiration
• •Storytelling & Emotional Connection
• •Embracing Imperfection

Best Practices

• •Embrace Storytelling: Share the inspiration behind collections, the process of creation, or the feeling a piece is meant to evoke, rather than just listing features.
• •Use Evocative and Sensory Language: Words like "soulful," "serene," "tactile," "whispers," and "mindful" can reinforce the brand's artistic and calm nature.
• •Maintain a Personal Touch: Occasionally write from the artist's perspective (Maria-Lia) to strengthen the connection with the audience and highlight the "handmade by a passionate artist" value.
• •Highlight Uniqueness and Imperfection: Frame the variations in handmade items as marks of authenticity and character, aligning with the Wabi-Sabi philosophy mentioned in the journal.
• •Visual and Textual Harmony: Ensure that the tone of the copy always aligns with the clean, artistic, and serene visual aesthetic presented on the website and social media.

Social Perception

Perception is primarily shaped by self-presentation, projecting an image of high-quality, artistic, and soulful products. Instagram engagement shows appreciation for the aesthetics and products. Potential for confusion with other similarly named brands.

Copy Examples

• •Maison Marelia: Where clay and heart meet. Discover unique, handcrafted ceramics and art prints, each telling a story of mindful creation.
• •Begin your day with intention. Our 'Serene Mornings' mug, lovingly handcrafted by Maria-Lia, offers more than just a vessel for your coffee; it’s a tactile reminder of the beauty in imperfection and the art of slowing down. Each curve and subtle glaze variation is a testament to its handmade journey.
• •Introducing the 'Whispers of the Earth' collection. Inspired by the quiet strength of nature, each ceramic piece is hand-formed and glazed with pigments that echo the serene landscapes around us. Bring a touch of soulful artistry into your sanctuary. ✨ #MaisonMarelia #HandmadeCeramics #ArtisticSoul #HomeInspiration #MindfulLiving
• •At Maison Marelia, art is a conversation between the maker and the material. Founded by artist Maria-Lia, our studio is a space where passion takes form, creating pieces that we hope will resonate deeply and bring a quiet joy to your everyday moments.
• •An Invitation to Beauty: New Arrivals & a Note from the Studio.