Brand Tone

Playful, Quirky, Friendly, Slightly Edgy/Sassy (but not offensive)

Brand Values

• •Love for Animals
• •Humor & Fun
• •Quality
• •Customer Satisfaction
• •Sustainability & Ethical Practices

Best Practices

• •Use puns and wordplay to create memorable and engaging product names and descriptions.
• •Highlight the brand's commitment to sustainability and ethical practices in marketing materials.
• •Emphasize the positive customer experience and satisfaction in all communications.
• •Maintain a slightly edgy but not offensive tone, using sassy remarks sparingly.
• •Showcase the brand's love for animals and its mission to bring humor and fun to everyday life.

Social Perception

The brand is perceived as providing unique, high-quality items that make great gifts. Customers trust the brand for its product quality, reliable service, and commitment to ethical practices. The brand is seen as fun, quirky, and approachable.

Copy Examples

• •Product Name: "Murder of Crows Socks"
• •Product Description: "Zero Fox Given Socks - Because sometimes, you just don't!"
• •Customer Service Message: "We Want to Make You Happy! Just let us know—we're happy to make it happen!"
• •Tagline: "Socks that spark a laugh and start conversations."
• •Social Media Post: "Don't Duck With Me Socks - For when you're feeling a little fowl tempered."