Brand Tone

Reliable, Value-driven, Customer-focused, Proudly Egyptian

Brand Values

• •Quality
• •Customer Experience
• •Accessibility/Affordability
• •Variety/Comprehensiveness
• •Trust/Security
• •Heritage

Best Practices

• •Highlight the quality and craftsmanship of products, especially those made in Egypt.
• •Emphasize customer-centric benefits like free shipping, secure payments, and 24/7 support.
• •Use inclusive language to appeal to a broad audience, focusing on value and affordability.
• •Showcase the brand's heritage and experience in the Egyptian clothing industry.
• •Maintain a consistent tone across all platforms, reinforcing key messages and brand values.

Social Perception

A trusted, affordable, and reliable source for quality products, especially Egyptian-made clothing, with a strong emphasis on customer satisfaction and accessible shopping.

Copy Examples

• •Discover quality products at unbeatable prices. Secure payment, free shipping, and 24/7 support!
• •Srour Mall: Your one-stop destination for high-quality clothing, electronics, and home goods.
• •Experience the finest Egyptian craftsmanship. Srour Mall: 40 years of quality in every stitch.
• •Shop confidently at Srour Mall. We offer a diverse selection of products and outstanding customer service.
• •Looking for affordable quality? Srour Mall has the best prices to suit everyone. Shop now!