Brand Tone

Professional & Knowledgeable, Aspirational & Results-Oriented, Engaging & Approachable, Empowering, Modern & Trendy

Brand Values

• •Quality
• •Efficacy & Results
• •Customer Focus & Education
• •Innovation
• •Beauty & Confidence

Best Practices

• •Develop a Brand Voice Guide: Document the key characteristics of your tone (e.g., Professional yet Engaging, Empowering, Results-Oriented), including approved vocabulary, a "do and don't" list for language, and examples. Share this with anyone creating content.
• •Focus on Benefits, Not Just Features: While mentioning key ingredients is good, always tie them back to the tangible benefits for the customer's hair (e.g., "Argan Oil for intense shine and softness" instead of just "Contains Argan Oil"). This reinforces the results-oriented aspect.
• •Use "You" and "Your" to Speak Directly to the Audience: This makes the copy more personal and engaging, aligning with an approachable tone (e.g., "Your hair will thank you," instead of "The hair will benefit").
• •Maintain a Balance of Expertise and Accessibility: While highlighting professional quality, avoid overly technical jargon that might alienate the average consumer. Explain concepts clearly and concisely. Back up claims with visuals (like before & afters) to showcase expertise.
• •Be Consistent Across All Platforms: While the format may change (e.g., short TikToks vs. longer YouTube tutorials), the core brand voice—professional, results-driven, empowering—should remain consistent. Regularly review content across channels to ensure alignment.

Social Perception

Trusted Hair Care Solution, Achiever of "Salon Results at Home", Community-Oriented, Brazilian Brand Pride

Copy Examples

• •Instagram Post (Product Focus - Hydration Mask): "Thirsty hair? 💧 Quench its craving with our [Product Name] Intense Hydration Mask. Formulated by experts to deeply nourish every strand, revealing softer, shinier, and revitalized hair from the first use. Unlock your hair's true potential. #JaronCosmeticos #HairHydration #ProfessionalCare #HealthyHairJourney"
• •Facebook Ad (Problem/Solution - Damaged Hair): "Is chemical damage or daily styling leaving your hair stressed and brittle? 😩 Discover the reconstructive power of the Jaron [Product Line Name]. Our advanced formula targets damage, rebuilds strength, and restores vitality. See the transformation for yourself! ✨ Learn more & shop now: [Link] #Jaron #HairRepair #StrongHair #BeautyTech"
• •TikTok Video Caption (Quick Tip/Transformation): "From frizzy to fabulous in 60 seconds! 💁‍♀️ Watch how our [Product Name] Serum tames flyaways and adds instant shine. Get ready for your best hair day, every day! #JaronHair #HairTransformation #TikTokBeauty #QuickFix #ShineOn"
• •Email Newsletter Subject Line (Educational/Promotional): "Unlock the Secrets to Salon-Worthy Hair at Home (Plus, a Special Treat Inside!)" *(Body snippet):* "At Jaron Cosméticos, we believe everyone deserves to feel confident in their hair. That's why our experts have curated top tips using our professional-grade [Product Category] to help you achieve stunning results..."
• •Website Banner (Brand Statement): "Jaron Cosméticos: Professional Hair Care. Visible Results. Unstoppable Confidence. Explore our collections and transform your hair today."