Brand Tone

Friendly, Heartwarming, and Cheeky

Brand Values

• •Personalization & Uniqueness
• •Celebration of Relationships & Milestones
• •Quality Craftsmanship
• •Customer Satisfaction
• •Emotional Connection
• •Sustainability

Best Practices

• •Emphasize personalization and uniqueness in product descriptions.
• •Highlight the emotional connection and sentimentality of gifts.
• •Incorporate humor and cheekiness where appropriate, especially for cards and mugs.
• •Showcase the quality craftsmanship and attention to detail in products.
• •Use customer testimonials to reinforce positive perceptions and build trust.

Social Perception

Positive, Gift-Oriented, Reliable, Engaging & Fun

Copy Examples

• •"Celebrate family, love, and togetherness with our lasting keepsake prints."
• •"Welcome to Click Of A Button Prints where being cheeky, rude, and cute is always in season!"
• •"Our personalized mugs: bringing smiles, not cringe, to your morning coffee."
• •"Fantastic quality, beautiful craftsmanship, and prompt delivery - the perfect personalized gift!"
• •"Give a gift that's as unique as they are!"