Brand Tone

Modern, convenient, accessible, and trendy, with a focus on ease of use and youthful fashion.

Brand Values

• •Convenience
• •Accessibility
• •Modernity
• •Trendiness
• •Youthfulness

Best Practices

• •Use the term 'shopping de bolso' naturally within the context of the Dafiti app.
• •Highlight the convenience and ease of using the app for 'pocket shopping'.
• •Maintain a youthful and trendy tone, reflecting the fashion-forward nature of Dafiti.
• •Focus on the accessibility of fashion through the Dafiti app.
• •Incorporate visuals that showcase the ease of browsing and purchasing on the go.

Social Perception

Dafiti aims to be perceived as a modern, accessible, and convenient fashion retailer that caters to a youthful and trend-conscious audience. The 'shopping de bolso' concept reinforces the idea of easy access to fashion anytime, anywhere.

Copy Examples

• •Dafiti: Your 'shopping de bolso' for the latest trends. Download the app now!
• •Shop anytime, anywhere with Dafiti's 'shopping de bolso'! Fashion at your fingertips.
• •Tired of lugging bags around? Dafiti's 'shopping de bolso' brings the store to you.
• •Upgrade your wardrobe on the go! Dafiti's app makes 'shopping de bolso' a breeze.
• •Dafiti: Your daily dose of fashion, now in your pocket with 'shopping de bolso' convenience.