Brand Tone

Passionate & Enthusiastic, Artisanal & Quality-Focused, Friendly & Approachable, Community-Oriented, Informative & Transparent

Brand Values

• •Quality Craftsmanship
• •Passion
• •Local Sourcing & Community
• •Authenticity
• •Customer Delight

Best Practices

• •Always Lead with Passion: Infuse your copy with genuine enthusiasm for chocolate and your craft. Let your love for what you do shine through in your words.
• •Highlight the "Handmade" & "Local" Aspects: Consistently remind your audience of the care, craftsmanship, and local sourcing that goes into your products. This reinforces your artisanal value.
• •Speak Like a Friendly Neighbour: Use warm, approachable, and inviting language. Avoid overly formal or corporate jargon. Engage with your audience by asking questions and responding personally.
• •Focus on Sensory Details: Chocolate is an experience. Use descriptive language that appeals to taste, smell, and sight to make your products irresistible (e.g., "velvety smooth," "rich aroma," "delicate crunch").
• •Maintain Visual & Verbal Harmony: Ensure your written copy aligns with your visual branding. If your images are artisanal and inviting, your words should be too. Consistency across all platforms (website, social media, in-store) is key to building a strong brand identity.

Social Perception

High-Quality Products, Artisanal & Special, Friendly & Local Gem, Passionate Owners/Staff, Trustworthy

Copy Examples

• •✨ Say hello to our latest creation: the Sea Salt Caramel & Devon Honeycomb Swirl! ✨ We've been buzzing with excitement to share this one – handcrafted with love, local honey, and a sprinkle of pure passion. Who's ready for a bite of bliss? 🍯🍫 #CocoaKingsbridge #HandmadeChocolate #DevonHoney #ArtisanTreats #Kingsbridge
• •Unleash your inner chocolatier! 🤎 Join us at Cocoa Kingsbridge for a hands-on chocolate-making workshop. Discover the secrets behind our signature truffles and create your own delicious masterpieces. Perfect for a unique day out or a sweet gift! Limited spots available – book yours today via the link in our bio! #ChocolateWorkshop #KingsbridgeEvents #DevonLife #HandmadeIsBest #CocoaExperience
• •Welcome to Cocoa Kingsbridge, where passion meets the finest chocolate. Nestled in the heart of Devon, we lovingly handcraft every treat, celebrating local ingredients and the pure joy of a perfect bite. Discover your new favourite.
• •Watch the magic happen! 🤩 From bean to beautiful bar (well, nearly!). Our passion? Crafting chocolate that makes you smile. What should we make next? #ChocolateMaking #ArtisanChocolate #BehindTheScenes #CocoaKingsbridge #DevonFoodie #Satisfying
• •🍂 Fall in Love with Cocoa: Our New Autumn Collection Has Arrived! 🍂 *(Body Snippet):* Cosy season is here, and so is our enchanting new Autumn Collection at Cocoa Kingsbridge! Imagine crisp evenings, warm drinks, and the exquisite taste of handcrafted chocolates inspired by the flavours of Devon in autumn...