Brand Tone

calm, natural, reassuring, and focused on well-being

Brand Values

• •Natural Well-being: The core value is promoting relaxation and health through natural products.
• •Quality and Craftsmanship: Emphasis on high-quality, natural materials and handmade production in Germany.
• •Pain Relief and Comfort: Products are positioned to alleviate issues like back and neck pain and improve sleep.
• •Customer-Centricity (implied): The offer of a "30 Tage Probeschlafen" (30-day sleep trial) suggests a focus on customer satisfaction and confidence in their products.
• •Transparency (implied): The "Über uns" (About Us) and "Wissen" (Knowledge) sections on their website aim to inform customers about their philosophy and products.

Best Practices

• •Emphasize Natural Elements: Consistently use words like "natural," "organic," "handcrafted," "pure," and "gentle" to reinforce the brand's core identity.
• •Focus on Benefits, Not Just Features: Highlight how the products contribute to well-being, pain relief, better sleep, and overall relaxation, rather than just listing materials.
• •Maintain a Calm and Soothing Voice: Avoid overly aggressive sales language, exclamation points, or hype. The language should evoke feelings of peace and comfort.
• •Showcase German Craftsmanship (Subtly): Mentioning "Handmade in Germany" or "German quality standards" can build trust and perceived value without being boastful.
• •Use Visuals that Align: Ensure all accompanying imagery (on the website, social media, ads) reflects the natural, calm, and high-quality aesthetic of the brand. Serene settings, natural textures, and soft lighting would be appropriate.

Social Perception

that of a trustworthy provider of high-quality, natural relaxation and sleep aid products. They aim to be seen as a brand that genuinely cares about customer well-being and adheres to high manufacturing standards

Copy Examples

• •Headline (Website/Social Media): Rediscover Tranquility. Naturally. Experience the soothing comfort of our handmade relaxation pillows.
• •Product Description Snippet: Crafted with care in Germany, our [Product Name] pillow uses only the finest natural materials to gently support your neck and promote a deeper, more restful sleep. Wake up refreshed and free from discomfort.
• •Social Media Post: Embrace the serenity of nature. 🌿 Our [Product Name] collection is designed to bring natural calm into your home. Learn more about our commitment to your well-being on our website. #JustRelaxedNatur #NaturalSleep #HandmadeComfort
• •Email Subject Line: Your Journey to a More Relaxed You Starts Here.
• •About Us Snippet: At Just Relaxed Natur, we believe in a life with less pain and more peaceful moments. That's why we pour our passion into creating natural, handcrafted products that nurture your body and soul.