Brand Tone

Scientific & Educational, Trustworthy & Quality-Focused, Passionate & Dedicated, Natural & Holistic, Direct & Confident

Brand Values

• •Purity & Cleanliness
• •Quality & Excellence
• •Scientific Formulation & Rigorous Testing
• •Education
• •Customer Satisfaction
• •Natural Healing
• •Integrity & Pride

Best Practices

• •Prioritize Transparency and Facts: Always back claims with evidence, such as information about testing, sourcing, and formulation processes. Given the "science and education" value, this is crucial.
• •Emphasize Quality and Purity Consistently: Use keywords like "pure," "clean," "premium," "quality-tested," and "scientifically formulated" throughout all communications to reinforce these core values.
• •Maintain a Confident and Knowledgeable Voice: Reflect the expertise behind the brand. Avoid overly casual or hyped language. The tone should be reassuring and authoritative, stemming from the "dedication, science and education" motto.
• •Connect to the "Why": Weave in the founder's story of seeking excellence and the "Solo" mission to underscore the passion and commitment driving the brand, making it more relatable.
• •Focus on Benefits, Rooted in Natural Solutions: While highlighting the scientific approach, also speak to the "homeopathic remedies" and benefits for "mind, body and soul," ensuring the language is accessible and hopeful, appealing to those seeking natural wellness.

Social Perception

Aims to build trust through emphasis on purity, testing, and scientific formulation in a market wary of product quality. Lacking a strong social media presence, social perception relies on on-site testimonials and clarity in brand differentiation to be perceived positively as focused on quality.

Copy Examples

• •SoloCBD: Purity. Potency. Peace of Mind. Tired of the CBD guesswork? At SoloCBD, we're founded on a singular mission: to provide the purest, most effective CBD, backed by science and rigorous testing. Experience the SoloCBD difference – excellence in every drop.
• •Your Wellness, Scientifically Formulated. SoloCBD isn't just another CBD brand. We are formulators, scientists, and above all, believers in the power of pure, natural cannabinoids. Our products are meticulously crafted from the finest inputs because your well-being is our priority.
• •The Solo Standard: Uncompromising Quality in Every Bottle. Why "Solo"? Because we learned that to guarantee excellence, you have to dedicate yourself to it, independently. SoloCBD products are born from a passion for quality and a commitment to your health. Discover natural relief you can trust.
• •Educate. Elevate. Experience SoloCBD. We believe in empowering you through knowledge. SoloCBD is dedicated to transparent practices and the science behind cannabinoid wellness. Explore our range of premium CBD products and elevate your journey to natural well-being.
• •From Our Lab to Your Life: The SoloCBD Promise. Rooted in scientific principles and a dedication to purity, SoloCBD offers premium CBD solutions for your mind, body, and soul. Trust in our expertise for a truly clean and effective CBD experience.