Brand Tone

Elegant, aspirational, evocative, warm and inviting

Brand Values

• •Quality and Craftsmanship
• •Elegance and Sophistication
• •Emotional Connection
• •Heritage and Tradition
• •Innovation
• •Sustainability and Integrity
• •Customer Experience

Best Practices

• •Develop a Comprehensive Brand Voice Guide: Document the brand's tone (elegant, aspirational, evocative), core values, personality traits (e.g., passionate, sophisticated, warm), and provide clear 'do's and don'ts' for language, style, and specific phrases.
• •Use Evocative and Sensory Language Consistently: Employ rich, descriptive words that appeal to the senses (especially smell, but also touch and sight in relation to the product experience) and emotions, aligning with the 'olfactory journey' concept. Focus on language that conveys quality, luxury, and artistry.
• •Emphasize Storytelling and Emotional Connection: Frame product descriptions and brand messages around the experience, memories, and feelings that fragrances can evoke, rather than just listing features.
• •Ensure Consistency Across All Platforms: Whether it's the website, social media captions, email marketing, or ad copy, the tone should remain recognizable and aligned with the brand's established voice, adapting slightly in formality where necessary for the specific channel but never losing its core essence.

Social Perception

A purveyor of luxury and unique scent experiences, focusing on product quality and fragrance appeal. Customers use words like 'best,' 'lovely,' and appreciate specific scent profiles.

Copy Examples

• •Zion by Devot: A symphony of confidence and mystery. Define your world.
• •An Invitation to Experience Timeless Elegance | Devot World
• •Since 1985, Devot World has been dedicated to the art of fine perfumery, transforming fleeting moments into cherished memories through scent.
• •At Devot, we believe fragrance is the invisible thread that weaves through the tapestry of our lives.
• •Our mission is to craft scents that do more than adorn; they inspire, they comfort, they transport. Join us in celebrating the profound beauty of an expertly composed perfume, ethically created for you, and for the world we share.