Brand Tone

Playful, Imaginative, Parent-Friendly, Reassuring, Enthusiastic, Encouraging, Approachable, and Friendly

Brand Values

• •Creativity and Imagination
• •Child Development
• •Safety and Quality
• •Family Connection
• •Fun and Playfulness

Best Practices

• •Always Focus on the Child's Perspective and Imagination: Use language that evokes wonder, adventure, and the limitless possibilities of play. Frame benefits through the lens of a child's experience.
• •Balance Playfulness with Reassurance for Parents: While the tone should be fun, always weave in key messages about safety, quality materials (OEKO-TEX), and the developmental benefits of the product to build trust with parents.
• •Use Evocative and Active Language: Words like 'transform,' 'build,' 'explore,' 'imagine,' 'discover,' and 'adventure' will resonate with the brand's creative spirit.
• •Maintain a Friendly and Approachable Voice: Reflect the founders' story and passion. Address the audience (parents) directly and empathetically, understanding their needs and desires for their children.
• •Show, Don't Just Tell: Use vibrant imagery and videos of children actively and joyfully using the Lellu sofa in diverse ways. Let customer testimonials and user-generated content (where appropriate and with permission) reinforce the brand's promises.

Social Perception

Positive Engagement, Seen as a Premium, Creative Toy, Appreciation for Safety and Local Production, Practical for Modern Homes

Copy Examples

• •Headline: Unlock a Universe of Fun! With Lellu, Their Only Limit is Their Imagination. Body: Tired of screen-time battles? The Lellu play sofa transforms from a cozy den to a super-speed rocket in seconds! Handmade with love and certified safe materials, it’s the adventure hub your little creators have been dreaming of. Watch them build, explore, and grow!
• •Headline: Rainy Day? Awesome Day! Lellu Brings the Playground Indoors. Body: Don't let bad weather dull their sparkle! Our modular play sofa is 14 pieces of pure, imagination-fueling fun. Forts, obstacle courses, comfy reading nooks – Lellu does it all. Plus, the easy-clean covers mean you can relax while they play their hearts out.
• •Headline: More Play, Less Screens. That’s the Lellu Promise. Body: Remember the joy of building blanket forts? We’ve supercharged it! Lellu encourages active, creative play that helps your child develop essential skills. Designed by dads, loved by kids, and trusted by parents for its safety and quality.
• •Headline: From Comfy Couch to Epic Castle in a Snap! Body: Meet Lellu – the versatile play sofa that grows with your child. Perfect for quiet story time or wild adventures, its soft, durable, and OEKO-TEX certified materials ensure endless hours of safe fun. What will they build today?
• •Headline: The Gift of Endless Adventures (and a Tidy Living Room!). Body: Searching for a gift that sparks creativity and won’t be forgotten in a week? Lellu is the answer! When playtime’s over, it’s a stylish kids' sofa. It’s more than a toy; it’s a launchpad for imagination. Handmade in Estonia for your peace of mind.