Brand Tone

Professional and Authoritative, Informative and Educational, Caring and Results-Oriented, Trustworthy and Safe, Accessible K-Beauty

Brand Values

• •Efficacy and Results
• •Safety and Quality
• •Professionalism
• •Skin Health
• •Mildness and Care
• •Innovation

Best Practices

• •Develop a Brand Voice Guide: Document the core brand message ("BASIC BUT BEST"), key terminology (e.g., "Professional Korean Skincare," "Safe Cosmetics," "Healthy Skin"), and the desired emotional impact (e.g., trustworthy, caring, effective).
• •Prioritize Clarity and Information: Ensure all copy is clear, concise, and informative, explaining product benefits and the science/philosophy behind them, aligning with the "informative and helpful" tone.
• •Emphasize Expertise and Trust: Consistently mention dermatologist recommendations (where applicable), ISO certifications, and the quality of ingredients to reinforce professionalism and safety.
• •Focus on Solutions and Results: Frame product descriptions and marketing materials around how Mutoface helps customers achieve their skincare goals (e.g., "radiant skin," "soothing irritation," "enhancing skin barrier").
• •Maintain Consistency Across All Channels: Ensure the tone used on the website, social media, email marketing, and customer service interactions is harmonious, reflecting the established professional, caring, and results-oriented voice.

Social Perception

Positive for Product Efficacy, Trusted Source for K-Beauty, Good Quality, Reliable

Copy Examples

• •Prepare your skin for its healthiest glow.
• •Professional care, at home.
• •Discover healthy, radiant skin with our expertly crafted Korean formulations.
• •Tap to explore our collection!
• •Explore our range.