Brand Tone

Direct, informative, slightly enchanting, trustworthy, and empowering.

Brand Values

• •Affordability/Fair Pricing
• •Quality
• •Customer Empowerment
• •Enchantment/Delight
• •Trustworthiness

Best Practices

• •Prioritize clear and direct communication to avoid ambiguity, given the common brand name.
• •Emphasize the combination of affordability and quality in all messaging.
• •Incorporate words and phrases that evoke a sense of enchantment and delight, while remaining authentic.
• •Highlight the 'Compra Segura' aspect to reinforce trustworthiness and data privacy.
• •Focus on empowering women and making them feel beautiful and confident.

Social Perception

A brand that offers affordable and high-quality products, making women feel beautiful, confident, and secure in their purchases. Aims to evoke a sense of delight and trustworthiness.

Copy Examples

• •"Bella Encantada: Qualidade e preço justo para realçar a sua beleza. Compre agora com segurança!" (Bella Encantada: Quality and fair price to enhance your beauty. Buy now safely!)
• •"Descubra peças encantadoras que te farão sentir confiante e radiante. Encontre o seu look perfeito!" (Discover enchanting pieces that will make you feel confident and radiant. Find your perfect look!)
• •"Na Bella Encantada, acreditamos que toda mulher merece se sentir especial. Oferecemos produtos de alta qualidade com preços acessíveis." (At Bella Encantada, we believe every woman deserves to feel special. We offer high-quality products at affordable prices.)
• •"Sua compra é segura e protegida. Garantimos a privacidade dos seus dados e a entrega rápida do seu pedido." (Your purchase is safe and protected. We guarantee the privacy of your data and fast delivery of your order.)
• •"Encontre a magia nos detalhes. Bella Encantada: O toque de encanto que faltava no seu dia a dia." (Find the magic in the details. Bella Encantada: The touch of enchantment that was missing in your day.)