Brand Tone

Sentimental & Nostalgic, Warm & Personal, Artisanal & Delicate, Enchanting & Magical

Brand Values

• •Emotional Connection
• •Personalization & Uniqueness
• •Craftsmanship & Quality
• •Gift-Giving & Special Occasions
• •Timelessness

Best Practices

• •Embrace Emotional Language: Use words that evoke feelings, memories, and connections (e.g., cherish, treasure, heartfelt, unforgettable, wonder).
• •Focus on Storytelling: Frame products not just as items, but as vessels for personal stories and future heirlooms. Encourage user-generated content that tells these stories.
• •Maintain a Warm and Personal Voice: Address the audience directly and empathetically. Respond to comments and messages with genuine warmth and care, as if speaking to a friend.
• •Highlight Uniqueness and Personalization: Consistently remind the audience about the custom aspects (melodies, engravings) that make each music box special and a reflection of individual sentiment.
• •Be Consistent Across All Channels: Ensure the sentimental, artisanal, and enchanting tone is present in website copy, social media posts, email marketing, and customer service interactions. This includes visual consistency that complements the tone.

Social Perception

Customers perceive La Boîte Musicale as a provider of beautiful, high-quality, and deeply personal gifts. There's a strong appreciation for the customization options, which allow customers to create truly unique presents. The emotional impact of receiving or gifting a personalized music box is a recurring theme in positive feedback. The brand is seen as responsive and customer-focused, particularly on social media. The products are often associated with love, family, childhood, and cherished memories.

Copy Examples

• •Unlock a memory, one note at a time. Introducing our new custom melody service – turn your special song into a timeless treasure. What melody holds your heart?
• •More than just a gift, it's a love song whispered for years to come. Personalize a music box for your Valentine and let the melody speak your heart. ❤️
• •Each music box, a tiny world of wonder, crafted with care and engraved with your story. Discover the magic of a truly artisanal gift.
• •Welcome little one with a melody that will last a lifetime. Our personalized music boxes are a sweet lullaby, a cherished keepsake for new beginnings.
• •Remember that feeling? The warmth, the joy, the tune that takes you back. We put those moments into every music box we create. Share the magic.