Brand Tone

Playful, provocative, and empowering, with a layer of discreet professionalism.

Brand Values

• •Pleasure & Fun
• •Quality & Safety
• •Discretion
• •Openness & Education
• •Empowerment
• •Accessibility

Best Practices

• •Embrace the Duality: Consistently balance the 'Infernum' (playful, provocative, edgy) theme with the 'Store' (professional, discreet, quality-focused) aspects. Language can be cheeky but should still reassure customers about product quality and privacy.
• •Use 'Infernal' & 'Heavenly' Juxtaposition: Play with the 'hell' and 'heaven' concept as they do in their 'About Us'. For example, 'sinfully good,' 'devilishly delightful,' 'heavenly sensations from our infernal emporium.' This creates a unique and memorable linguistic playground.
• •Maintain an Empowering & Inclusive Voice: Position sexual pleasure as a positive and healthy part of life for everyone (within legal and ethical boundaries). Copy should make customers feel comfortable and confident in their choices, not ashamed or judged.
• •Prioritize Clarity on Discretion and Quality: While the tone is fun, always clearly communicate the practical benefits: discreet shipping, EU-certified products, secure shopping. This builds trust, which is crucial for this market.
• •Stay Updated & Engaging on Sexual Health: If the blog is a value, ensure its tone aligns – informative yet approachable, perhaps with the same playful wink as the main brand, to encourage open conversation and destigmatization. Copy for blog promotion should reflect this.

Social Perception

They aim to be seen as a trustworthy, discreet, and fun provider of quality adult products, encouraging sexual exploration and health. The name 'Infernum' and the associated 'hell/devil' playful branding could be highly appealing to a target audience that appreciates edginess, humor, and a departure from more clinical or overly romanticized branding in the adult product space. It might be perceived as bold and confident.

Copy Examples

• •Headline: Welcome to Infernum. Your Wicked Desires, Delivered Discreetly. Body: Why be good when it feels this good to be bad? Explore our EU-certified collection of pleasure essentials. Your journey from our hellishly fun store to your heavenly moments is always fast, private, and packed with quality.
• •Social Media Post (Instagram): Image: A stylish, artistic flat lay of a product with subtle flame/spark graphics. Caption: Turn up the heat. 🔥 Our toys are the missing fuel for your soul's desires. Dare to explore? Link in bio for your next adventure. #InfernumStore #PleasureUnleashed #MadeInEU #DiscreetShipping #BodyTemple
• •Product Description Snippet (for a vibrator): Ready to melt? This little devil is engineered for pure bliss. EU-certified, body-safe, and designed to take you from our 'Infernum' straight to cloud nine. We'll keep your secret safe with our signature discreet packaging.
• •Email Subject Line: Your Invitation to a Hotter Hell (of Pleasure!) 😉 Email Body Teaser: At Infernum, we believe pleasure is a divine right... even if it's a little devilish. Discover our new arrivals, all designed for your ultimate satisfaction and delivered with the utmost discretion. What happens in Infernum, stays with you.
• •Blog Post Promotion: Our latest blog post is burning up! 🔥 This week, we're demystifying [Sexual Health Topic]. Because at Infernum, we believe knowledge is power, and pleasure is paramount. Read it now – your temple will thank you. #SexualWellness #InfernumBlog #EducateAndEmpower