Brand Tone

Friendly and Approachable, Customer-centric, Reassuring and Trustworthy, Aspirational, Trendy

Brand Values

• •Variety and Choice
• •Quality
• •Customer Satisfaction & Service
• •Simplicity and Fun in Shopping
• •Well-being
• •Comfort
• •Relaxation
• •Support

Best Practices

• •Define Your Primary Brand Identity
• •Develop a Unified Brand Voice Guide
• •Consistency Across Channels
• •Target Audience Alignment
• •Train Your Team & Review Regularly

Social Perception

Limited External Visibility, Website-Hosted Reviews are positive, TikTok Engagement in Italian market for fashion, Potential Confusion due to dual product focus

Copy Examples

• •Discover Your Style. Explore Vistaro. From the latest trends to timeless essentials, Vistaro brings you a curated collection of fashion, beauty, and smart gadgets. Quality you can trust, styles you'll love. Shop now and make every day a little more special.
• •Vistaro: Your Go-To for Quality Finds. Why hunt when you can discover? Vistaro offers a diverse range of fashion, beauty, and gadgets, all chosen for their quality and appeal. Enjoy a simple, fun shopping experience with us.
• •Elevate your everyday. ✨ At Vistaro, we believe in quality that shines and style that speaks. Find your next favorite piece today! #VistaroStyle #QualityFinds #FashionGadgets
• •Experience the Calm. Embrace Vistaro Weighted Blankets. Unwind, relax, and rediscover peaceful sleep. Our premium weighted blankets offer gentle, comforting pressure to help soothe stress and promote deeper rest. Quality materials for your ultimate comfort.
• •Gift yourself the comfort you deserve. Our Vistaro weighted blankets are designed to feel like a warm hug, helping you melt away stress and find your calm. Experience the difference. #VistaroWellbeing #WeightedBlanket #DeepPressure #Relaxation