Brand Tone

Sophisticated, ethical, and sensory-focused

Brand Values

• •Sustainability
• •Ethical Sourcing
• •Luxury
• •Sensory Experience
• •Quality

Best Practices

• •Maintain Visual & Verbal Cohesion: Ensure that the copywriting tone is consistently reflected in the brand's visual identity (photography, website design, social media aesthetics) for a harmonious and strong brand presence.
• •Focus on Sensory Details & Materiality: Describe the unique qualities of alpaca fiber – its softness, warmth, and luxurious feel – to create a tactile experience through words.
• •Emphasize Sustainability & Ethical Practices: Highlight the brand's commitment to eco-friendly processes and fair treatment of artisans.
• •Craft detailed product descriptions that highlight the benefits of alpaca wool.
• •Use customer testimonials to build trust and showcase positive experiences.

Social Perception

A brand that is perceived as luxurious, ethical, and environmentally conscious. Appeals to consumers who value quality, sustainability, and fair labor practices.

Copy Examples

• •Experience the unparalleled softness of our ethically sourced alpaca sweater.
• •Wrap yourself in warmth and luxury, knowing you're supporting sustainable practices.
• •Discover the natural beauty and enduring quality of alpaca knitwear.
• •Indulge in the gentle touch of alpaca, a fiber renowned for its exceptional comfort.
• •Elevate your wardrobe with timeless pieces that reflect your commitment to conscious living.