Brand Tone

Professional, Knowledgeable, Supportive, Empowering, Friendly, Approachable, Quality-Focused, Confident

Brand Values

• •Success of Nail Technicians
• •High Quality & Efficacy
• •Affordability
• •Education & Skill Development
• •Customer Support
• •Ethical Practices

Best Practices

• •Always Prioritize Professionalism and Expertise: Use clear, accurate language that reflects deep knowledge of the nail industry. Avoid overly casual slang in product descriptions or official announcements, but allow for a more relaxed tone in community engagement on social media.
• •Emphasize Support and Empowerment: Frame copy around how NFS helps technicians achieve their goals, build their skills, and find success. Use encouraging and motivational language.
• •Highlight Quality and Results Confidently: Speak with conviction about the benefits and effectiveness of the products and training. Use strong verbs and positive adjectives, backed by testimonials or specific features where possible.
• •Maintain an Approachable and Friendly Voice: Even when being professional, ensure the language is welcoming. Address the audience directly (using "you" and "your") and foster a sense of community.
• •Ensure Ethical Messaging is Clear: Consistently mention values like "Vegan" and "Cruelty-Free" where relevant, as this builds trust and appeals to a conscious consumer base.

Social Perception

Positive Customer Experiences, Trusted Supplier, Community Focused

Copy Examples

• •Transform your nail services with the 'holy grail' of nail systems. Our renowned NFS Rubber Base delivers flawless adhesion and lasting wear, ensuring your clients return effortlessly. Build your success from the base up. #NFSRubberBase #ProfessionalNails #NailTechSuccess
• •Ready to elevate your artistry? Our Advanced E-File Training, led by industry experts, provides the expert knowledge you need to advance your nail career with strength and readiness. Your success is our priority. Enrol today! #NailTraining #NFSPro #MasterYourCraft
• •Behind every stunning set of nails is a dedicated technician and quality products. At Nails Factor Supplies, we're committed to empowering you with both. What are your go-to NFS products for creating magic? Share below! ✨ #NailTechCommunity #NFSQuality #ProfessionalSupport
• •Founded by a nail tech, for nail techs. Shirley Robertson's 10+ years of passion and expertise are poured into every NFS product and course. We believe in affordable quality that truly works, helping you build a thriving, booked-out business. #VeganNailProducts #CrueltyFreeBeauty #NailBoss
• •Unlock Your Potential: Discover NFS Professional Kits & Training