Brand Tone

Edgy, Culturally Inspired, Youthful, Direct and Product-Focused

Brand Values

• •Artistic Expression/Creativity
• •Cultural Appreciation
• •Individuality/Self-Expression
• •Quality (Assumed)

Best Practices

• •Develop a Brand Voice Guide: Clearly define the brand's personality, language style (e.g., slang, keywords, level of formality), and the emotions it aims to evoke. Share this with anyone creating content.
• •Embrace Japanese Cultural Keywords (Authentically): Use relevant Japanese terms (like "Kanji," "Sakura," "Oni," "Bushido," if appropriate to designs) correctly and respectfully. Provide brief explanations if the term isn't widely known by the target audience to enhance appreciation.
• •Visual-Copy Synergy: Ensure the edgy and artistic tone of the visuals is mirrored in the copy. If the designs are bold, the copy shouldn't be overly passive or generic.
• •Engage with Niche Communities: Use language and references that resonate with fans of Japanese culture, anime, and streetwear on social media and product descriptions. Show understanding of the culture you're inspired by.
• •Consistency Across All Channels: Whether it's a product description, an Instagram caption, or a customer service email, the core brand tone (edgy, culturally inspired, youthful) should be recognizable. This builds brand identity and trust.

Social Perception

Niche Appeal, Dependent on Design Appeal, Unknown Reputation

Copy Examples

• •Unleash Your Inner Tiger. Hikari Tora: Japanese streetwear that speaks louder than words. Shop the new collection.
• •From Tokyo Streets to Your Wardrobe. Authentic Japanese-inspired designs. Wear the art. Live the culture.
• •Beyond Mainstream. This is Hikari Tora. For those who walk their own path. Explore our latest drops.
• •Kanji. Culture. Cool. Our new line just dropped. Limited pieces, maximum impact. Don't miss out.
• •Level Up Your Look. Inspired by the legends of anime and the spirit of the streets. Discover Hikari Tora.