Brand Tone

Supportive & Empowering, Helpful & Informative, Organized & Efficient, Modern & Aesthetically Aware, Approachable & Friendly

Brand Values

• •Empowerment
• •Quality
• •Efficiency & Productivity
• •Creativity & Aesthetics
• •Community & Support
• •Accessibility

Best Practices

• •Create a Brand Voice Chart: Document key characteristics of your tone (e.g., 'Empowering, not condescending,' 'Helpful, not preachy,' 'Modern, not fleetingly trendy'). Include 'do's and don'ts' for word choices and phrasing. This serves as a guide for anyone creating content.
• •Know Your Audience Deeply: Understand their aspirations, pain points, and the language they use. Tailor your tone to resonate with them authentically. Seleny Studio's audience values organization, aesthetics, and growth, so the tone should reflect this.
• •Consistency Across All Channels: Ensure the tone is the same whether it's on the website, Instagram captions, email newsletters, customer service responses, or ad copy. Deviations can confuse the audience and dilute brand identity.
• •Focus on Benefits, Not Just Features: While it's important to describe what a product *is*, always tie it back to how it *helps* the user. Frame features in terms of the solutions and positive outcomes they provide (e.g., 'Save hours each week with our pre-designed templates' vs. 'Includes 50 templates'). This reinforces the empowering and supportive aspects of the tone.
• •Review and Refine Regularly: Periodically audit your content to ensure it still aligns with your intended brand tone and values. As the business evolves or market trends shift, minor adjustments might be necessary. Solicit feedback if possible to see if your perceived tone matches the intended one.

Social Perception

Positive & Helpful Resource, Aspirational yet Achievable, Trustworthy, Value for Money, Inspiring

Copy Examples

• •Instagram Post (New Notion Template): Stop dreaming, start doing! ✨ Our new [Template Name] Notion Dashboard is here to transform your [Specific Goal - e.g., content planning, project management] from chaotic to clear. Swipe to see how it works & tap the link in bio to grab yours! #NotionTemplate #ProductivityBoost #GetOrganized #SelenyStudio
• •Email Subject Line (Canva Templates Promotion): Create Stunning [Type of Content - e.g., Instagram Stories, Pinterest Pins] in Minutes (Yes, Really!) Canva Templates Inside.
• •Website Banner (General): Your Vision, Organized. Powerful Digital Tools for Creators & Businesses. Level Up Today.
• •Facebook Ad (Targeting Small Business Owners): Juggling too much in your business? Our [Product Category - e.g., Business Planner Bundle] helps you streamline tasks, track goals, and free up time for what truly matters. Discover how Seleny Studio empowers entrepreneurs like you. Learn More -> [Link]
• •Product Description Snippet (for a Digital Planner): Meet your new favorite accountability partner! This digital planner isn't just about scheduling; it's about intentionally designing a life you love. With sections for [Feature 1], [Feature 2], and [Feature 3], you'll feel more focused, motivated, and in control. Compatible with [Apps].