Brand Tone

Artisanal & Passionate, Gourmet & Sophisticated (yet Accessible), Warm & Engaging, Flavor-Focused & Descriptive

Brand Values

• •Quality Ingredients
• •Bold & Unique Flavors
• •Artisanal Craftsmanship
• •Culinary Inspiration
• •Customer Connection

Best Practices

• •Develop a Brand Voice Guide: Document the key characteristics of your brand voice (e.g., artisanal, passionate, warm, descriptive) and share it with anyone creating content. Include examples of "do's and don'ts."
• •Always Prioritize Value & Passion: Whether describing a product or sharing a recipe, let the genuine passion for quality ingredients and bold flavors shine through. Explain the "why" behind the product.
• •Use Sensory Language: Appeal to taste, smell, and even texture when describing products. Use vivid adjectives that evoke the experience of using Hankey's Provisions (e.g., "smoky crunch," "velvety heat," "vibrant zest").
• •Maintain an Engaging, Community-Focused Approach: Ask questions, encourage sharing, and respond to comments in a friendly and approachable manner. Make customers feel like part of an exclusive food-loving community.
• •Ensure Visual and Textual Harmony: The sophisticated yet accessible tone of the copy should be consistently reflected in the quality and style of photography and videography across all platforms. The visual elements should reinforce the artisanal and gourmet feel.

Social Perception

Niche & Artisanal, High-Quality & Flavorful, Trustworthy (for those aware), Emerging & Discoverable

Copy Examples

• •Instagram Post (Image: Close-up of Salsa Macha on tacos): "Elevate your taco Tuesday (or any day!) with the authentic, smoky crunch of Hankey's Provisions Salsa Macha. Handcrafted in small batches with a secret blend of chiles, nuts, and seeds for a flavor explosion that’s anything but ordinary. What are you drizzling yours on this week? #SalsaMacha #ArtisanalGoodness #BoldFlavors #TacoTuesday #HankeysProvisions"
• •TikTok Video (Quick recipe: eggs benedict with a swirl of their Spicy Honey): *(Upbeat, trendy music)* Text Overlay 1: "Brunch just got a BOLD upgrade." Text Overlay 2: "Hankey's Spicy Honey on EVERYTHING." Text Overlay 3: "Sweet, heat, perfection." Caption: "Warning: may cause extreme brunch envy 😉 Our all-natural Spicy Honey is the secret weapon your kitchen needs! #SpicyHoney #BrunchIdeas #FoodieTikTok #HankeysProvisions #SweetHeat"
• •Pinterest Pin (Image: Gift basket featuring various Hankey's Provisions products): "The Art of Flavorful Gifting. ✨ Discover unique, handcrafted gourmet provisions from Hankey's. Perfect for the foodie in your life (or a delicious treat for yourself!). Small-batch chili oils, spicy honeys, artisanal salts, and more. Shop our curated collections. #GourmetGifts #ArtisanalFood #FoodieFinds #HankeysProvisions #ShopSmall"
• •Website Product Description (for a new Chili Oil): "Unleash a symphony of flavor with our [New Flavor Name] Chili Oil. Lovingly crafted from sun-ripened [specific] chilies, aromatic garlic, and a whisper of [unique ingredient], this isn't just heat – it's an experience. Each small batch is slow-infused to perfection, capturing a complex, vibrant taste that will awaken your palate. Drizzle it on noodles, pizza, eggs, or anywhere you crave a touch of gourmet fire. All-natural, always bold."
• •Email Newsletter Snippet (Subject: Taste What's New + Our Founder's Favorite Tip): "Hello Flavor Enthusiast, At Hankey's Provisions, we're more than just ingredients; we're about the joy of creating and sharing incredible food. This month, we're thrilled to introduce [New Product/Bundle] – crafted with the same passion and quality you’ve come to expect. Our founder, [Founder's Name], has been loving it on [Founder's favorite way to use it], 'It just adds that perfect kick and depth!' We can't wait for you to try it and tell us your favorite pairing!"