Brand Tone

Direct and Informative, Commercial and Promotional, Accessible

Brand Values

• •Convenience
• •Problem-Solving/Utility
• •Variety
• •Accessibility

Best Practices

• •Define a Core Tone and Stick to It (Even if Evolving): While currently direct and product-focused, decide if you want to lean more into the "Bisous Papillon" gentleness or maintain the current approach. Once decided, ensure all copy (website, ads, social media, emails) reflects this. If the tone is "practical helper," ensure the language is clear, concise, and benefit-driven.
• •Develop a Brand Lexicon: Create a list of preferred words and phrases (and ones to avoid) that align with the chosen tone. For example, if aiming for a slightly softer tone, words like "doux" (soft/gentle), "confort," "bien-être" (well-being), "sérénité" (serenity) could be used more often when appropriate for the product.
• •Focus on Benefits, Not Just Features: While features are important, translate them into how they improve the customer's life, solve a problem, or make things easier. This naturally makes the copy more engaging and less dry.
• •Maintain Consistency Across All Channels: The tone used on your website should be the same as on Facebook, Instagram, and in any customer service interactions. This builds brand recognition and trust.
• •Incorporate the "Why" Behind "Bisous Papillon" (If Possible): If there's a desire to build a stronger brand identity beyond a general store, subtly weave in the feeling or idea behind "Bisous Papillon." This could be about adding small moments of ease, comfort, or "gentleness" to everyday life through the products offered. Even if the products are very practical, the framing can be softened. For example, instead of just "Car Trunk Organizer," it could be "Bring a little order and calm to your travels."

Social Perception

Emerging e-commerce store, General Retailer, Dependence on Product & Service Quality

Copy Examples

• •Headline: Voyagez Léger, Explorez Sans Limites! (Travel Light, Explore Without Limits!) Body: Notre sac à dos extensible s'adapte à tous vos besoins, offrant un espace généreux et un confort optimal. Parfait pour l'aventurier moderne. Un souci de moins, un voyage plus doux. (Our expandable backpack adapts to all your needs, offering generous space and optimal comfort. Perfect for the modern adventurer. One less worry, a smoother journey.)
• •Headline: Des Soirées Paisibles, Sans Moustiques. (Peaceful Evenings, Without Mosquitoes.) Body: Profitez enfin de vos étés avec notre lampe anti-moustique efficace. Discrète et puissante, elle vous offre la tranquillité que vous méritez. Doux rêves assurés. (Finally enjoy your summers with our effective anti-mosquito lamp. Discreet and powerful, it offers you the tranquility you deserve. Sweet dreams guaranteed.)
• •Headline: Révélez un Sourire Éclatant, en Douceur. (Reveal a Dazzling Smile, Gently.) Body: Obtenez des dents visiblement plus blanches depuis chez vous. Notre kit est simple à utiliser et conçu pour des résultats professionnels sans agresser vos gencives. Souriez à la vie! (Get visibly whiter teeth from home. Our kit is easy to use and designed for professional results without harming your gums. Smile at life!)
• •Headline: Chaleur Bienfaisante pour un Dos Apaisé. (Beneficial Warmth for a Soothed Back.) Body: Soulagez vos douleurs lombaires avec notre ceinture chauffante. Confortable et facile à utiliser, elle vous enveloppe d'une douce chaleur thérapeutique pour un bien-être immédiat. Prenez soin de vous. (Relieve your lower back pain with our heated belt. Comfortable and easy to use, it envelops you in gentle therapeutic warmth for immediate well-being. Take care of yourself.)
• •Headline: Bisous Papillon: Petites Trouvailles, Grandes Joies au Quotidien. (Bisous Papillon: Little Finds, Great Everyday Joys.) Body: Explorez notre sélection de produits astucieux et pratiques conçus pour simplifier votre vie et y ajouter une touche de confort. Parce que chaque jour mérite un peu de douceur. (Explore our selection of clever and practical products designed to simplify your life and add a touch of comfort. Because every day deserves a little sweetness.)