Brand Tone

Authentic & Relatable, Outspoken & Bold, Humorous/Entertaining, Community-Oriented, Resilient & Determined

Brand Values

• •Authenticity
• •Freedom of Expression/Speech
• •Resilience/Strength
• •Individuality/Non-conformity
• •Community/Connection
• •Humor/Entertainment

Best Practices

• •Embrace the "Indomable" Persona: Always write as if Tito Juan himself is speaking or conveying his core message. Use language he uses. Is it direct? Is there specific slang or catchphrases? Infuse this into the copy.
• •Speak Directly to the Community: Use "we," "us," and "you" (or "familia," "gente," if appropriate for his audience). Foster a sense of inclusion and direct conversation. Acknowledge their support and inside jokes.
• •Balance Boldness with Relatability: While "Indomable" suggests strength and outspokenness, ensure the copy remains approachable and doesn't alienate. Mix confident statements with relatable scenarios or humor.
• •Prioritize Authenticity: Avoid overly corporate or generic marketing language. The copy should feel genuine and true to Tito Juan's established voice. If it sounds like something he wouldn't say, rewrite it.
• •Be Consistent Across All Channels: Whether it's a product description, a social media post, or an email newsletter, the core tone (bold, authentic, resilient, community-focused, potentially humorous) should shine through. This builds brand recognition and trust.

Social Perception

Loyal Fanbase, Entertaining Figure, Voice for Certain Views, Inspiring, Controversial (Potentially)

Copy Examples

• •Product: "Indomable" T-Shirt Copy: "They said sit down. We said, 'Make me.' Wear your spirit. Be Indomable. Grab the official tee and let them know you don't break, you roar." Tone Focus: Bold, Resilient.
• •Product: New Merchandise Collection Launch Copy: "Alright, familia! You asked (loudly), and we listened. The new Tito Juan 'Indomable' drop is HERE. Fresh gear for the untamable, the outspoken, the ones who write their own rules. Link in bio – don't sleep on this one!" Tone Focus: Community-Oriented, Authentic, Direct.
• •Product: "Sin Pelos en la Lengua" (Without Mincing Words) Mug Copy: "Coffee tastes better when served with a side of truth. Our 'Sin Pelos en la Lengua' mug: for those mornings when you're ready to speak your mind, Indomable style. Get yours and let the brew (and your thoughts) flow freely." Tone Focus: Humorous, Outspoken.
• •General Brand Post (Instagram/Facebook Story): Copy: "Life throws punches. We throw 'em back, with a smirk. Stay Indomable, stay you. What makes YOU feel untamable today? Drop it in the comments! #TitoJuanIndomable #IndomableSpirit" Tone Focus: Resilient, Engaging, Community-Oriented.
• •Product: Limited Edition Hoodie Copy: "This isn't just a hoodie. It's a statement. For the days you need an extra layer of 'nope, not today' and a whole lot of 'Indomable.' Super limited stock – because being one-of-a-kind is the point, right? Shop now before they vanish." Tone Focus: Bold, Authentic, Humorous (with a touch of exclusivity).