Brand Tone

aspirational, yet accessible and friendly

Brand Values

• •Self-Care and Beauty Empowerment
• •Quality and Efficacy
• •Customer-Centricity
• •Accessibility

Best Practices

• •Develop a Brand Voice Chart: Clearly define adjectives that describe your brand's personality (e.g., "Inspiring," "Friendly," "Supportive," "Clean," "Radiant") and, equally important, adjectives it is not (e.g., "Clinical," "Exclusive," "Complicated"). Share this with everyone who writes for the brand.
• •Focus on "You" and Benefits: Address the customer directly using "you" and "your." Highlight how the products benefit the customer (e.g., "Glow up your Skin," "Reveal beautiful eyes") rather than just listing features.
• •Maintain Positivity and Encouragement: Use uplifting and affirmative language. Words like "discover," "enhance," "glow," "empower," and "treat" can reinforce a positive and aspirational message.
• •Keep it Clear and Accessible: Avoid overly technical jargon. Explain product benefits in a way that is easy to understand, making beauty and self-care feel approachable for everyone.
• •Be Consistent Across All Channels: Ensure the tone used on the website aligns with social media posts, email newsletters, and any customer service interactions to build a cohesive and recognizable brand personality.

Social Perception

The overall perception leans towards a reliable provider of quality beauty and skincare products.

Copy Examples

• •Homepage Banner: "Unlock Your Radiance. Discover Valahe’s curated collection of beauty and skincare essentials, designed to make you glow, inside and out. Your journey to self-care starts here."
• •Product Description (e.g., for a Highlighter): "Get ready to shine! Our Highlighting Powder catches the light in all the right places, giving you a natural, luminous glow that lasts. Effortless beauty, for your everyday."
• •Social Media Post (Instagram/Facebook): "Beauty is an act of self-love. ✨ Treat yourself to our latest collection of vegan and EU-compliant skincare and makeup. Because you deserve to feel beautiful, every single day. #ValaheBeauty #SelfCareSunday #GlowUp"
• •Email Marketing Subject Line: "A Treat For You: Glow Brighter with Valahe!"
• •About Us Snippet: "At Valahe, we believe beauty is more than skin deep—it's a feeling. We're your friendly guide to the best in self-care, offering premium, cruelty-free products that help you look and feel your most radiant self. Join our community and let's glow together!"