Brand Tone

Friendly and Approachable, Educational and Supportive, Enthusiastic and Passionate (about reading), Playful and Engaging, Trustworthy and Reliable

Brand Values

• •Child Development
• •Love of Reading
• •Accessibility and Ease
• •Quality
• •Customer Focus
• •Joy and Imagination

Best Practices

• •Always Prioritize the Child's Joy and Development: Frame copy around the benefits for the child – sparking imagination, fostering a love for reading, supporting learning, and creating happy moments.
• •Use Warm, Encouraging, and Positive Language: Words like "magical," "adventure," "discover," "joy," "imagine," "learn," and "grow" align with their tone. Avoid overly technical or purely transactional language.
• •Be a Helpful Guide for Parents: Offer clear navigation, easy-to-understand categories (age, reading level, interests), and practical tips. Copy should reassure parents they can easily find what they need.
• •Inject Playfulness and Enthusiasm: Use exclamation points where appropriate, ask engaging questions, and don't be afraid to show genuine excitement for books and reading. This is especially important for social media.
• •Maintain Trust and Transparency: Clearly communicate services like free gift wrapping or the benefits of their WebwinkelKeur membership. Be open and honest in all communications.

Social Perception

Positive, Helpful Resource, Trustworthy, Engaged, Advocate for Reading

Copy Examples

• •Website Banner: "Unlock a World of Wonder! ✨ Find the perfect book to spark your child's imagination at Kinderboekenland.nl. Easy to search, delightful to read!"
• •Facebook Post (New Arrivals): "Adventure Awaits! 📚 Our latest collection of captivating children's books has just landed. From giggly picture books to thrilling chapter reads, discover your next family favorite. Plus, free gift wrapping to make it extra special! Shop now: [link]"
• •Instagram Caption (Lifestyle Image of a child reading): "Lost in a good book, and loving it! ❤️ At Kinderboekenland, we believe in the magic of stories to grow big dreams and bright minds. What's your little one reading today? Share with #KinderboekenlandAdventures"
• •Email Newsletter Snippet (Promoting educational books): "Learning made fun! 🧠 Help your child build essential skills with our range of engaging educational books and games. From first words to tricky maths, we make learning an exciting journey. Explore our top picks: [link]"
• •Pinterest Pin Description: "Reading Tip Tuesday! 🧸 Create a cozy reading nook to make storytime irresistible. Soft blankets, good lighting, and a stack of wonderful books from Kinderboekenland.nl are all you need! #KidsReading #BookLovers #ParentingTips"