Brand Tone

Passionate & Proud, Community-Focused & Inclusive, Authentic & Respectful, Modern & Stylish, Affectionate & Loyal

Brand Values

• •Breed Advocacy and Celebration: Promoting a positive image of the Staffordshire Bull Terrier and celebrating its heritage.
• •Tribute to Heritage: Honoring the history and spirit of the breed, as signified by "1935".
• •Community Building: Fostering a connection among Staffy owners and enthusiasts across the globe.
• •Quality and Design: Providing well-designed, quality products that resonate with the breed's character and appeal to their owners.
• •Customer Connection: Valuing customer feedback and aiming for a positive shopping experience, including features for product reviews and active customer service channels.

Best Practices

• •Champion the Breed Narrative: Always bring the copy back to the core subject – the Staffordshire Bull Terrier. Use language that reflects their recognized traits: courageous, loyal, tenacious, intelligent, affectionate, and spirited.
• •Speak the Community's Language: Use terms and hashtags common within the Staffy community (e.g., #StaffyLove, #SBT, #StaffySmile, #NannyDog). Actively engage with user-generated content and reflect that authentic enthusiasm in your own posts.
• •Emphasize Heritage and Authenticity: Subtly weave in the significance of "1935" and the breed's history. Position the brand as a genuine tribute, not just a merchandise seller.
• •Maintain a Positive and Proud Voice: Consistently counter any negative stereotypes about the breed by highlighting their positive attributes and the loving bond they share with their families.
• •Create a Style Guide: Develop internal guidelines for tone, voice, preferred terminology, and imagery to ensure consistency across all platforms and communications, whether it's a product description, social media update, or customer service interaction. This includes visual consistency in how the dogs and products are portrayed.

Social Perception

A Brand "For Us", Community Hub, Quality Provider, Positive Breed Representation

Copy Examples

• •SBT 1935: Wear the Heart of a Hero. New Styles Celebrating the Unbreakable Spirit of the Staffy.
• •Another member of the #SBT1935 pack showing off their Staffy soul! ❤️ Thanks for sharing, [User_Name]! Got a pic of your legend in our gear? Tag us – we live for this!
• •More Than a Hoodie. It's a Homage. Crafted with the grit and grace of the Staffordshire Bull Terrier, our [Product Name] Hoodie is built for comfort, designed for pride. Wrap yourself in the legacy. #StaffySpirit #SBT1935
• •Loyal. Fearless. Full of Love. That's the Staffy. And that’s what SBT 1935 is all about. Discover apparel and accessories that honour the true spirit of this incredible breed. Join the worldwide #SBT1935 family today!
• •🐾 A Staffy Story in Every Stitch – Explore What's New at SBT 1935!