Brand Tone

Informative, positive, encouraging, and community-focused.

Brand Values

• •Sustainability
• •Accessibility & Simplicity
• •Conscious Consumption
• •Quality
• •Positive Impact
• •Community & Craftsmanship

Best Practices

• •Explain sustainable concepts in a clear, straightforward manner.
• •Maintain honesty to build trust with ethically-minded consumers.
• •Emphasize the ease of making eco-friendly choices.
• •Highlight the positive impact of collective small actions.
• •Showcase support for local artisans and traditional craftsmanship.

Social Perception

Econest wants to be perceived as a trusted and accessible brand that empowers individuals to make positive environmental and social impact through conscious consumption and support of local communities.

Copy Examples

• •Our mission is to offer high-quality, eco-friendly products that help you live a more conscious and sustainable life.
• •Inspire positive change through conscious consumption.
• •At Econest, we believe in the power of community and craftsmanship.
• •Making eco-friendly choices easy for everyone.
• •Supporting local artisans and fostering community relationships to preserve cultural heritage.