Brand Tone

Informative & Trustworthy, Hopeful & Solution-Oriented, Natural & Safe, Empathetic & Understanding

Brand Values

• •Efficacy & Results
• •Natural Ingredients & Safety
• •Scientific Backing & Research
• •Quality & Purity
• •Customer Well-being

Best Practices

• •Prioritize Science and Trust: Always lead with the pharmacist formulation, clinically researched ingredients, and third-party testing to build credibility, especially for health supplements.
• •Speak to Solutions and Hope: Focus on the benefits and the positive impact on the customer's life (e.g., "reclaim your days," "live like a normal person") rather than just listing ingredients.
• •Maintain a Natural & Safe Narrative: Consistently highlight the "all-natural" aspect and the absence of harsh chemicals or unwanted side effects, reassuring customers of the product's safety.
• •Show, Don't Just Tell with Testimonials: Incorporate genuine customer reviews and stories to provide social proof and illustrate the real-world effectiveness of the products.
• •Consistent messaging across all platforms.

Social Perception

Trust in Formulation, Receptive to Natural Solutions

Copy Examples

• •"I can finally live like a normal person." - Real Migradex User.
• •Formulated by a pharmacist, Migradex combines 9 powerful, natural ingredients, each clinically studied for its role in supporting brain health and reducing migraine occurrences.
• •Learn more and start your journey to fewer migraines today.
• •Less Migraines, More You.
• •Kyzex Migradex offers a safe and effective path to reducing migraine days by up to 70%.