Brand Tone

Authentic & Cultural, Warm & Welcoming, Educational & Passionate, Trustworthy & Quality-Focused

Brand Values

• •Authenticity
• •Cultural Preservation & Sharing
• •Quality
• •Social Responsibility
• •Customer Enrichment
• •Hospitality

Best Practices

• •Embrace Storytelling: Weave the narrative of Syrian culture, tradition, and the brand's mission into product descriptions, social media, and "About Us" sections.
• •Use evocative language: Words like "intoxicating aroma," "rich flavor," "intricately patterned" can be effective.
• •Ensure cultural sensitivity: When discussing culture, do so with respect and a genuine desire to share and educate.
• •Highlight Authenticity and Quality: Consistently mention the authentic sourcing, traditional methods, and quality of ingredients (e.g., "carefully selected Arabica beans," "Damascus style roasting," "freshly ground with each order").
• •Integrate the Social Mission (Where Appropriate): Subtly remind customers of the brand's commitment to supporting Syria, reinforcing the value of their purchase beyond the product itself.

Social Perception

Positive Customer Experience, Trustworthy, Culturally Enriching, Supportive of a Cause

Copy Examples

• •Experience the rich tradition of Arabic coffee with Qafua. Freshly ground and shipped from Japan.
• •Savor the authentic taste of Syria with our carefully selected beans. A portion of every purchase supports Syria.
• •Welcome to Qafua. Discover a new world through coffee.
• •Explore our latest arrivals...
• •More than just a shop, Qafua was born from a desire to share the soul of Syria with Japan. Join us in celebrating tradition and supporting a brighter future.