Brand Tone

Elegant & Sophisticated, Modern & Stylish, Culturally Connected & Respectful, Aspirational, Approachable & Engaging (on social media)

Brand Values

• •Quality Craftsmanship
• •Elegance & Style
• •Modesty
• •Cultural Heritage/Authenticity
• •Empowerment/Confidence
• •Exclusivity (Implied)

Best Practices

• •Embrace Elegant Language: Use descriptive and evocative adjectives that convey sophistication, quality, and beauty (e.g., "exquisite," "radiant," "graceful," "artisan-crafted").
• •Highlight "Made in Dubai" & Quality: Consistently mention the Dubai origin as a mark of quality and unique style. Emphasize the quality of materials and craftsmanship in product descriptions and posts.
• •Balance Tradition with Modernity: Acknowledge cultural roots respectfully while showcasing contemporary designs. Use phrases that speak to this blend, as seen in their current successful posts.
• •Maintain Visual-Verbal Harmony: Ensure the tone of the copy always matches the high-quality, elegant aesthetic of the visuals on the website and social media.
• •Engage Authentically but Professionally: While being approachable and responsive on social media, ensure the language remains polished and reflects the brand's sophisticated image, even in informal interactions. When using multiple languages like French and English, ensure quality and cultural nuances are respected in both.

Social Perception

Positive Engagement, Appreciation for Aesthetics, International Reach/Interest, Value-Conscious (during promotions)

Copy Examples

• •Instagram Post (Image: Model in a new collection abaya in a luxurious Dubai setting): Elegance redefined. Discover the [Abaya Name] from our latest Dubai-crafted collection. Where timeless tradition meets contemporary grace. ✨ Limited pieces available. Shop now via the link in bio. #ArabayaaDubai #ModestElegance #DubaiFashion #LuxuryAbaya #NewArrival
• •TikTok Video Caption (Video: Quick showcase of an abaya's flowing fabric and intricate details): Feel the artistry in every thread. ✨ Our [Abaya Name] is designed in Dubai for the woman who embraces both her heritage and her style. Ready to radiate? Tap to shop! #MadeInDubai #AbayaLove #HijabFashion #ModernModesty #ArabayaaStyle
• •Website Product Description Snippet (For a premium abaya): Indulge in the exquisite craftsmanship of the Al Qamar Abaya. Woven from the finest [Fabric Type], this piece features delicate, hand-finished embroidery inspired by moonlit desert nights. A testament to Dubai's luxurious modesty, designed to make you feel effortlessly sophisticated.
• •Email Marketing Subject Line (Announcing a new collection): Just Arrived: Unveil Your Radiance with Arabayaa Dubai's New Collection ✨
• •Promotional Instagram Story (Image: A collage of abayas on sale): Montreal & Canada, treat yourself! 🇨🇦 For a limited time, select Dubai-designed abayas at special prices. Don't miss out on elegance. Swipe up to explore the sale! #ArabayaaSale #ModestFashionCanada #DubaiStyleMTL