Brand Tone

Stylish, caring, and solution-oriented with a focus on quality and customer well-being.

Brand Values

• •Style and Trendiness
• •Quality and Craftsmanship
• •Customer Well-being (especially eye protection and comfort)
• •Caring and Solution-Oriented approach
• •Competitive Pricing

Best Practices

• •Use Consistent Core Messaging: Weave in recurring phrases and concepts that reflect your values, like "Dream Away In Style," "Find Your Perfect Pair," or for blue light glasses, emphasize "eye protection" and "digital comfort."
• •Balance Style with Benefit: Especially for functional products like blue light glasses, ensure the copy not only highlights the aesthetic appeal but also clearly communicates the practical benefits (e.g., "Look great *and* say goodbye to screen-induced headaches").
• •Highlight "QUALITY CRAFTSMANSHIP" to emphasize product excellence.
• •Emphasize eye protection, comfort, and improved sleep when discussing blue light products.
• •Maintain a caring and solution-oriented approach when addressing digital eye strain.

Social Perception

A brand known for stylish eyewear, high-quality craftsmanship, competitive prices, and a commitment to customer well-being, particularly in providing solutions for digital eye strain.

Copy Examples

• •Your eyes need a break.
• •Where your eyes rest and your dreams begin.
• •Unique and sophisticated experience.
• •Proven benefits, guaranteed results.
• •QUALITY CRAFTSMANSHIP