Brand Tone

Supportive and Empathetic, Informative and Reassuring, Direct and Solution-Oriented, Trustworthy and Professional

Brand Values

• •Simplicity/Convenience
• •Efficacy and Quality
• •Patient Well-being
• •Trust and Transparency
• •UK-Centric

Best Practices

• •Always Prioritize the Patient's Perspective: Write copy that addresses their specific concerns, challenges (e.g., pill fatigue, nausea, confusion about nutrients), and goals (e.g., better health, energy, simplicity). Use empathetic and understanding language.
• •Focus on Solutions and Benefits, Not Just Features: Instead of just saying "contains iron," explain "contains gentle iron to support your energy levels without causing stomach upset."
• •Maintain Clarity and Simplicity: Avoid overly technical jargon where possible. The brand's core promise is simplification, so the language should reflect that. Make information easy to understand and digest.
• •Use Credibility Markers Authentically: When referencing NHS guidelines, UK manufacturing, or expert trust, ensure these claims are accurate and clearly understood. Leverage genuine customer testimonials to build social proof.
• •Be Consistent Across All Channels: Whether it's website copy, an Instagram caption, or a blog post, the supportive, informative, and solution-oriented tone should be uniform. This builds brand recognition and trust.

Social Perception

Positive (amongst its customers), Niche and Not Widely Known (general public), Trusted Resource for Bariatric Nutrition

Copy Examples

• •Headline: Simplify Your Post-Bariatric Journey. One Capsule, All The Key Nutrients. Body: Tired of juggling multiple bariatric vitamins? Bari Enhance offers a complete, once-a-day multivitamin specifically designed for UK gastric bypass and sleeve patients. Get the essential iron, B12, D3, and more, all in one easy-to-swallow capsule. Support your recovery, the simple way.
• •Headline: Gentle Iron, Happy Tummy. Bariatric Vitamins You Can Trust. Body: We know that some iron supplements can be tough on your system post-surgery. That's why Bari Enhance uses a gentle, high-absorption form of iron. Get the nutrients you need without the nausea, and feel the difference in your energy and well-being. Made in the UK, trusted by patients like you.
• •Headline: Reclaim Your Energy & Confidence After Bariatric Surgery. Body: Your body has new needs. Bari Enhance is expertly formulated to meet them, providing the vital vitamins and minerals to support your health and recovery. Stop the supplement overwhelm and start feeling your best. Discover what our UK customers are raving about!
• •Headline: NHS Guideline Adherent. Expertly Formulated for YOU. Body: Navigating post-op nutrition can be confusing. Bari Enhance takes the guesswork out of it. Our bariatric multivitamin is designed to meet NHS recommendations, delivering key nutrients in bioavailable forms for optimal absorption. One less thing for you to worry about.
• •Headline: Don't Just Take Vitamins, ENHANCE Your Bariatric Life. Body: Managing numerous supplements can be a daily burden. Bari Enhance simplifies your routine with one comprehensive capsule, so you can focus on living your enhanced life. Packed with everything your body needs post-op, and nothing it doesn't.