Brand Tone

Authentic & Credible, Passionate & Community-Focused, Innovative & Specialist, Transparent & Responsive, Supportive & Educational, Edgy & Stylish

Brand Values

• •Community Empowerment
• •Authenticity & Respect for Culture
• •Innovation & Functionality
• •Collaboration
• •Continuous Improvement & Transparency
• •Legacy & Future Generations

Best Practices

• •Speak the Language of the Community: Use authentic Breakin' and Hip Hop terminology naturally. Avoid sounding like an outsider trying to fit in. The voice should feel like it's from within the culture.
• •Prioritize Authenticity & Transparency: Be honest about products, including any limitations or ongoing improvements. Share the "why" behind the brand, rooted in Dyzee Alba's experience and passion.
• •Champion the Culture, Not Just the Product: Continuously connect the brand and its products back to the broader Breakin' and Hip Hop culture, its values, history, and future.
• •Foster Two-Way Conversation: Encourage feedback, reviews, and community interaction. Show that the brand is listening and values the input of breakers. Highlight community stories and achievements.
• •Maintain a Balance of Passion and Professionalism: While the tone is passionate and deeply connected to a street culture, ensure communication is clear, respectful, and reliable, especially regarding customer service and product information.

Social Perception

Respected within the Niche, Valued for Specialization, Seen as Community-Oriented, Concerns about Durability/Price, Appreciation for Design and Aesthetics, Support for a "By Us, For Us" Ethos

Copy Examples

• •Headline: Level Up Your Art. Not Just Shoes, They're Dyzee Threadz. Body: Engineered by Bboys, for Bboys. Feel the floor, own your style, and push your limits with kicks designed to move with you. Join the movement. #DyzeeThreadz #BreakinCulture #ForTheCommunity
• •Headline: Born from Battles. Built for You. Body: We know what it takes. Every stitch, every sole, every design is inspired by the raw energy of Breakin'. Dyzee Threadz: Wear the culture. Respect the craft. #BreakShoes #HipHopKicks #DyzeeAlba
• •Headline: Beyond the Hype. Real Performance. Real Talk. Body: We're on a mission to create the ultimate Breakin' sneaker. That means constant innovation and listening to YOU. Check our latest blog on how we're making our Threadz even tougher. Your feedback fuels us. #DyzeeInnovation #BreakerApproved #CommunityDriven
• •Headline: More Than Sneakers. It's a Statement. Body: Rock Dyzee Threadz and you're repping a legacy. Designed by 13x World Champ Dyzee Alba, built to support the global Breakin' scene. Authentic. Unapologetic. #OurCultureOurShoes #BboyEssentials #DyzeeLegacy
• •Headline: Join the Circle: The Breakin Sneaker Club Awaits. Body: Got your Dyzee Threadz? You're already family. Unlock exclusive content, connect with breakers worldwide, and get recognized for your skills. This is where the culture thrives. Link in bio to join. #BreakinSneakerClub #DyzeeCommunity #GlobalBreakin