Brand Tone

Evocative & Poetic, Artisanal & Sophisticated, Mindful & Serene, Authentic & Personal, Warm & Approachable

Brand Values

• •Craftsmanship & Quality
• •Sensory Experience & Emotional Connection
• •Mindfulness & Self-Care
• •Authenticity & Storytelling
• •Sustainability (emerging/growing)
• •Aesthetic & Design

Best Practices

• •Develop a Brand Voice Guide: Internally document Dyut's specific tone attributes (e.g., "evocative," "sophisticated," "mindful"), provide examples of "do's and don'ts" in language, and list keywords or phrases that align with the brand. This ensures anyone writing for the brand has a clear reference.
• •Focus on Sensory Language and Storytelling: Consistently use rich, descriptive language that appeals to the senses (smell, sight, touch, emotion). Weave narratives around the inspiration for scents, the making process, or the moods the candles evoke, rather than just listing features.
• •Emphasize Craftsmanship and Authenticity: Regularly highlight the "hand-poured," "small-batch," "natural wax," and "Amsterdam-made" aspects. Share glimpses of the creative or production process to reinforce the artisanal nature and the passion behind the brand.
• •Maintain Visual and Textual Harmony: Ensure the copy style aligns with the visual aesthetic. If the imagery is minimalist and sophisticated, the language should mirror that – avoiding overly casual slang or overly complex, inaccessible jargon.
• •Engage Mindfully: When interacting with customers on social media or in communications, maintain the established warm, sophisticated, and thoughtful tone. Address queries with care and express gratitude for their connection to the brand, reinforcing the personal touch.

Social Perception

A premium, artisanal candle brand, Luxurious yet mindful, Aesthetically pleasing, Trustworthy and passionate, A source of unique and sophisticated scents, A brand with a strong sense of place (Amsterdam)

Copy Examples

• •Unfurl your story with every flicker. Our 'Poetic Justice' candle, a blend of aged paper, dark oud, and a whisper of clove, invites an evening of introspection and quiet comfort. What tales will you tell in its glow? #Dyut #ScentedStories #HandPouredLuxury #AmsterdamMade
• •Breathe deep. 'Forest Lungs' is an escape into ancient woods, where damp earth, towering pines, and the crisp scent of morning mist clear the mind and soothe the soul. Hand-poured in Amsterdam with natural wax to bring the wild, untamed heart of nature into your sacred space.
• •Evoke New Beginnings: Discover Dyut’s Spring Scents
• •Dyut: Illuminate Your World. Artisanally Crafted Scented Candles, Hand-Poured in Amsterdam.
• •Beyond fragrance. Experience Dyut. Unique, hand-poured candles that transform your space and stir your senses. Crafted with natural wax in Amsterdam. Discover your signature glow.