Brand Tone

Enthusiastic, Sales-Oriented, Direct, Action-Oriented, Customer-Focused, Casually Reassuring

Brand Values

• •Customer Service
• •Sustainability
• •Dependability
• •Customer Happiness
• •Amazing Shopping Experience

Best Practices

• •Incorporate stated values: Weave in themes of dependability, customer happiness, and the "amazing shopping experience" into various communications, from product descriptions to customer service interactions, reinforcing what the brand stands for.
• •Highlight sustainability: If leaning into the sustainability aspect of the return policy, highlight this as a positive brand choice.
• •Maintain enthusiastic and sales-oriented tone in product descriptions.
• •Use direct and action-oriented calls to action.
• •Ensure customer service interactions reflect a customer-focused and casually reassuring tone.

Social Perception

A new and exciting online store that is customer-focused, dependable, and offers an amazing shopping experience with an emphasis on sustainability.

Copy Examples

• •We hope you enjoy our products as much as we enjoy offering them to you!
• •Click the green 'BUY IT NOW' button to claim Yours!
• •Shine like the star you are with this sparkling Dazzling Eye & Body Glitter! YOUR LIFE JUST GOT A LITTLE EASIER!
• •Our CLASSIC PET CARRIER BACKPACK is comfy, secure, and breathable – making every outing a joy.
• •An amazing shopping experience, every single time. Plus, our eco-friendly returns mean you can shop with a smile! We're here if you need anything – making you happy is our top priority!