Brand Tone

Confident and authoritative, modern and tech-savvy, aspirational and stylish, with a bilingual approach (English for broad reach, Spanish for community engagement).

Brand Values

• •Protection
• •Quality & Durability
• •Style & Aesthetics
• •Innovation
• •Customer Trust

Best Practices

• •Lead with the Dual Benefit: Always connect the two core values—protection and style. Instead of "Durable phone cases," use phrases like "Uncompromising protection, undeniable style."
• •Use Confident & Assured Language: Employ strong, declarative sentences. Avoid weak or hesitant words. Use terms like "Engineered," "Crafted," and "Guaranteed" to build trust and convey quality.
• •Maintain Visual and Verbal Synergy: Ensure the copy's tone matches the visual aesthetic. If the visuals are clean, minimalist, and modern, the copy should be concise, sharp, and free of clutter.
• •Speak the Language of Your Audience (Literally): Continue the bilingual strategy. Use English for broad, international reach on the website and product-focused ads. Use Spanish for community building, engagement, and culturally relevant content on social media aimed at the Latin American market.
• •Translate Features into Lifestyle Benefits: Don't just list technical specs. Explain what they mean for the user. Instead of "Made from shock-absorbing TPU," say, "Built with shock-absorbing TPU so you can live your life fearlessly."

Social Perception

Dysel is perceived as a provider of stylish, high-quality, and protective mobile accessories with a premium visual brand. As a company, it is seen as legitimate and generally trustworthy, though there's a potential weakness in customer service communication and identity dilution due to a similarly named company in a different sector.

Copy Examples

• •Your aesthetic is your signature. Protect it. Our Crystal Series case offers military-grade defense with a barely-there feel. Style, protected.
• •That heart-stopping moment when your phone slips? Make it a thing of the past. The Dysel Armor case is engineered with shock-absorbing polymers to handle life’s unexpected drops. Click to get protection you can trust.
• •Engineered for Impact. Designed for You. Discover protection that doesn’t compromise on style.
• •That first peel feeling > everything else. 🤩 #screenprotector #asmr #techtok #iphone
• •Subject: Confirmed: Your early access to the new Shadow Series. Body Preview: Be the first to experience our next level of minimalist protection. We saved one for you...