Brand Tone

Conscious & Responsible, Caring & Kind, Informative & Transparent, Innovative & Forward-Thinking, Provocative (in a gentle way) & Questioning, Approachable & Community-Focused

Brand Values

• •Sustainability & Environmental Stewardship
• •Health & Safety
• •Kindness
• •Innovation
• •Transparency & Integrity
• •Convenience
• •Community & Giving Back

Best Practices

• •Lead with Values: Always weave in DYPER's core values of sustainability, kindness, health, and innovation into your messaging. Every piece of copy should subtly or overtly reflect what the brand stands for.
• •Maintain a "Consciously Kind" Voice: Balance informative and responsible messaging with a warm, caring, and approachable tone. Avoid overly technical jargon unless explaining a specific benefit (like BYOCHAR™).
• •Be Transparent and Specific: Instead of vague "eco-friendly" claims, highlight concrete actions and certifications: "plant-based from Bamboo," "REDYPER™ composting diverts millions of pounds from landfills," "Certified B Corp." This builds trust and combats greenwashing concerns.
• •Empower and Educate Parents: Position DYPER not just as a product provider, but as a partner in sustainable parenting. Offer tips, share information about environmental impact, and explain how choosing DYPER contributes to a positive change.
• •Embrace the "Power of Y": Continue to gently question industry norms and highlight how DYPER offers better solutions. This can be done by framing problems (diaper waste, harsh chemicals) and presenting DYPER’s innovative and kind alternatives.

Social Perception

Generally viewed as a leading eco-friendly diaper brand that genuinely cares about sustainability and baby well-being. The REDYPER service is highly valued by environmentally conscious consumers. Appreciated for using plant-based materials and avoiding harsh chemicals, making them a good choice for babies with sensitive skin. Many customers find the diapers soft and absorbent. Seen as a trustworthy brand, partly due to its B Corp certification and transparency.

Copy Examples

• •Headline: Beyond the Landfill: Choose DYPER, Choose a Greener Tomorrow. Body: Every diaper makes a difference. With DYPER’s plant-based diapers and innovative REDYPER™ composting service, you’re not just choosing comfort for your baby, but a conscious step towards a healthier planet for their future. Join the movement. #ResponsibleDiapering #KindToPlanet
• •Headline: Soft on Skin, Gentle on Earth. That’s the DYPER Promise. Body: Why compromise? Our bamboo-derived diapers are OEKO-TEX® certified safe, free from nasty chemicals, and designed for ultimate comfort. Because your baby deserves the kindest touch, and our planet deserves our kindest effort. #SimplyKind #SafeForBaby
• •Headline: Tired of Diaper Dilemmas? We're Asking "Why?" Too. Body: Why can't diapers be absorbent, eco-friendly, *and* convenient? At DYPER, we believe they can. From plant-based materials to our game-changing REDYPER™ service, we're rethinking diapering from the bottom up. Kind for baby, kind for you, kind for Earth. #ThePowerOfY #InnovativeBabyCare
• •Headline: Less Worry, More Wonder. With DYPER’s Subscription. Body: Never run out of diapers again. Our convenient subscription delivers ultra-soft, plant-based diapers right to your door. Plus, with our REDYPER™ program, we’ll even help you compost them! More time for giggles, less impact on Earth. #ParentingMadeEasier #SustainableLiving
• •Headline: Join the DYPER Family: Where Every Change Changes the World. Body: Being a parent is a journey. Being a DYPER parent means making that journey a little kinder to the planet. Our B Corp certified diapers are made with love and responsibility. Share your #DYPERBaby moments and inspire a more sustainable future! #BCorp #CommunityOfCare