Brand Tone

Professional, Quality-Focused, Customer-Centric, Innovative, and Enthusiast-Oriented

Brand Values

• •Innovation
• •Quality
• •Customer Service
• •Durability & Reliability
• •Heritage & Experience
• •Employee Well-being

Best Practices

• •Highlight Innovation with Purpose: Don't just say innovative. Explain how a product's innovative features benefit the user directly (e.g., Nitro Piston™ auto-open tech means your cart is ready in a single, effortless step).
• •Emphasize Quality and Durability with Specifics: Instead of generic claims, mention materials, design principles, or longevity where possible (e.g., Crafted from high-grade aluminum for enduring performance round after round, or Waffle weave microfiber that cleans deeply without scratching).
• •Maintain a Helpful, Solution-Oriented Voice: Frame product descriptions around solving a golfer's or user's problem or enhancing their experience (e.g., Tired of fumbling with clunky carts? or Keep your clubs pristine and your hands dry).
• •Tailor Tone for Sub-Brands while Aligning with Core Values: While the parent company Dynamic Brands might have a more corporate tone, individual product brands can be more direct and benefit-driven for consumers. However, the core values of quality, innovation, and reliability should shine through consistently.
• •Incorporate Trust and Heritage (where applicable): For established brands like Bag Boy or Haas-Jordan, subtly weaving in their long-standing reputation or founding year can build credibility (e.g., Building on a 75-year legacy of making golf more enjoyable).

Social Perception

Dynamic Brands is perceived as a stable, growing company that manages a portfolio of respected, specialized brands in the golf and sporting goods sector. Its brands are recognized for innovation, quality, and customer service.

Copy Examples

• •Experience the course like never before. Our innovative push carts are engineered for effortless maneuverability and lasting durability, so you can focus on your game, not your gear. Decades of quality, designed for your perfect round.
• •Elevate your brand or event with Devant. Premium quality, vibrant customization, and unmatched absorbency trusted by the pros. Make your mark with the towel that performs as well as it looks.
• •Never let a stray shot ruin your day. With IGOTCHA's smart design and reliable reach, retrieving your ball is quick and easy. More playing, less searching – that's our promise.
• •Lightweight design meets smart functionality. Datrek golf bags are built for the modern golfer who demands quality and convenience. Organize your essentials, enhance your game.
• •At Dynamic Brands, innovation meets the fairway. We're the name behind the gear you trust, from groundbreaking push carts to tour-quality towels. Play with confidence, play with Dynamic Brands.