Brand Tone

Friendly, Welcoming, Enthusiastic, Approachable, Community-Focused, Informative

Brand Values

• •Quality
• •Customer Experience
• •Accessibility & Inclusivity
• •Natural and Sustainable Focus
• •Community & High Street Support
• •Growth and Ambition

Best Practices

• •Emphasize 'Friendly & Welcoming': Use inclusive language
• •Be Informative, Not Just Salesy: Share interesting facts about crystals, their origins, or their perceived properties. Remember the aim to make crystals 'mainstream.'
• •Highlight Community and Values: Regularly mention support for local artisans, Fairtrade, natural products, and the importance of the high street shopping experience.
• •Incorporate customer testimonials and reviews to build trust and social proof.
• •Use enthusiastic language and exclamation points to convey excitement and passion for the products (but avoid overdoing it).

Social Perception

Highly Positive, Trusted Source, Welcoming and Knowledgeable, Good Value, A 'Treasure Trove', Community Asset

Copy Examples

• •"Isn't it sooo exciting?!"
• •"A ring for every body!"
• •"We're thrilled to announce the opening of our new store in Hereford! Come visit us and discover your next crystal treasure."
• •"Did you know that amethyst is believed to promote calmness and clarity? Add this beautiful crystal to your collection today!"
• •"Supporting local artisans is important to us. Check out our selection of handmade jewelry, crafted with love right here in Wales."