Brand Tone

alternative, playful, and creatively rebellious

Brand Values

• •Individuality and Self-Expression
• •Creativity
• •Community and Connection
• •Fearlessness

Best Practices

• •Embrace the Edge: Continue using a bold, slightly provocative voice. The brand's strength is its uniqueness. Avoid generic marketing language at all costs.
• •Tell the Story Behind the Piece: For handmade items, brief narratives about the inspiration behind a design can enhance a product's appeal and value.
• •Use Inclusive but Niche Language: Write as if speaking to a friend who shares the same alternative interests. Use humor and inside jokes related to the themes of the clothing (conspiracies, aliens, etc.) to build a cult following.
• •Highlight the 'Handmade' Aspect: Emphasize that items are unique and not mass-produced. Use phrases like "one of a kind," "your new favorite," and "made by hand, with attitude" to stress exclusivity.
• •Focus on Experience, Not Just Product: When promoting tie-dye parties, focus the copy on the fun, the creativity, and the social experience.

Social Perception

The brand's social perception is currently self-contained and niche, shaped solely by its website. It aims to convey an image of an underground brand for those 'in the know,' with authenticity derived from its unique voice and product descriptions.

Copy Examples

• •Normal is a myth. Dress like you mean it. Our 'Antarctica Conspiracy Theory' shirt is back in stock. Wear the weird.
• •For days when you're feeling angelic, and nights when you're not. These handmade flare jeans are your new partners in crime, divine or otherwise. Made to fit your form and your rebellious spirit.
• •Bored? Let's make something. And yeah, we'll clean up.
• •Your next party should be less boring. We bring the dye, the gear, and the guidance to turn your event into a riot of color. You make the memories (and the mess). We'll handle the rest.
• •Dyeing Daze was born from a love of chaos and color. We make clothes that tell stories, start conversations, and don't blend in. Every piece is handmade, a little bit weird, and 100% for you.