Brand Tone

Artistic, Authentic, Expressive, slightly edgy, passionate

Brand Values

• •Craftsmanship & Quality
• •Individuality & Self-Expression
• •Tradition & Heritage
• •Environmental Consciousness
• •Artistic Integrity

Best Practices

• •Develop a Brand Voice Guide: Document the core elements of your brand's tone (e.g., artistic, authentic, expressive, slightly edgy, passionate) and list approved vocabulary, as well as words/phrases to avoid. Share this with anyone creating content.
• •Emphasize "Handmade" and "Artisan": Consistently use terms that highlight the human touch, skill, and uniqueness of each piece, reinforcing the value of traditional craftsmanship.
• •Tell the Story of Origin and Inspiration: Weave in the Ukrainian heritage and the artistic vision behind the designs. This adds depth and authenticity. For example, mentioning Kyiv and the "love for art."
• •Focus on Individuality and Self-Expression: Frame the jewelry not just as accessories, but as tools for personal expression and highlighting uniqueness, aligning with the brand's stated goal.
• •Maintain Visual and Textual Cohesion: Ensure the language used in product descriptions, social media, and ads aligns with the visual style of the photography and website design. If the visuals are modern and edgy, the copy should reflect that, while still conveying quality and artistry.

Social Perception

Positive for quality and design; appreciation for craftsmanship; seen as unique/artistic; Ukrainian origin

Copy Examples

• •Headline: Beyond Adornment. This is Your Story, Forged in Silver. Body: At DYCH, we don't just make jewelry. We craft extensions of your spirit. Each piece is born in Kyiv from fire, silver, and a tradition of artistry, ready to echo your unique voice. Discover jewelry that’s as individual as you are. Call to Action: Wear Your Narrative. Shop DYCH.
• •Headline: Raw Elegance. Crafted by Hand, Inspired by You. Body: Feel the soul of Ukrainian craftsmanship. Our sterling silver pieces are meticulously shaped using timeless techniques and eco-conscious materials. For those who seek more than fleeting trends – jewelry that speaks, endures, and empowers. Call to Action: Explore Handcrafted Silver.
• •Headline: Dare to Express. Unconventional Silver for Unforgettable Style. Body: Why whisper when you can make a statement? DYCH jewelry is for the bold, the expressive, the ones who write their own rules. From our Kyiv workshop to your collection, find pieces that are unapologetically you. Call to Action: Define Your Edge. Discover DYCH.
• •Headline: The Art of Silver. The Soul of Kyiv. Body: Each DYCH creation is a testament to meticulous artistry and passion. We believe jewelry holds meaning, a personal energy. Our high-quality, traditionally crafted silver is designed to resonate with your individuality and bring you joy for years. Call to Action: Find Your Signature Piece.
• •Headline: More Than Metal. It's a Piece of Our Art, A Part of Your Identity. Body: From the heart of Ukraine, DYCH brings you silver jewelry imbued with spirit and crafted with integrity. We blend traditional methods with modern vision, creating timeless yet distinct pieces designed to celebrate your unique style. Environmentally conscious, artistically driven. Call to Action: Experience DYCH.