Brand Tone

Passionate & Enthusiastic, Informal & Engaging, News-Oriented & Informative, Promotional (for merchandise), Fan-Centric

Brand Values

• •Fandom & Dedication
• •Up-to-Date Information
• •Community
• •Accessibility (to merchandise)
• •Entertainment

Best Practices

• •Know Your Audience Deeply: Understand they are passionate football (and often CR7) fans who appreciate enthusiasm, quick updates, and opportunities to engage. Language should be relatable and exciting for them.
• •Embrace the Fan Passion: Let the genuine love for the game and its stars shine through. Use exclamation points, emojis (appropriately), and energetic language that reflects a fan's excitement.
• •Stay Current and Reactive: Football is fast-paced. Ensure copy reflects the latest news, match results, and trending topics to remain relevant and the go-to source.
• •Integrate Merchandise Promotion Naturally: When promoting jerseys, tie it into the excitement of the game, a player's performance, or team pride. Avoid overly aggressive sales pitches; instead, make it an extension of their fandom. TikTok captions like "Então siga a #futnewscr7 e dê uma olhada em nosso site com a maior variedade de camisas de time do mercado!" are a good example.
• •Be Consistent Across Platforms, Adapt to Format: While the core passionate and informal tone should remain, adapt the style for each platform. TikTok requires short, punchy, visual-accompanying text. Website articles can be slightly more detailed but still engaging. Instagram combines visuals with engaging captions. Maintain the core "FutNewsCR7" voice everywhere.

Social Perception

A Dedicated Fan Page/News Source, A Source for Football Jerseys, Engaging and Current, Potentially Biased

Copy Examples

• •CR7 DOES IT AGAIN! 🐐🤯 UNBELIEVABLE goal! What did you think of that finish? 👇 #FutNewsCR7 #Ronaldo #GOAT #FootballMagic. Get your CR7 jersey now - link in bio!
• •🚨 BREAKING! Fresh news just dropped in the football world. You DON'T want to miss this! Full story on FutNewsCR7.com! ⚽️ #FootballNews #FutNewsCR7 #TransferTalk
• •Kit drop! 🔥 Rock your team's colors with the LATEST jerseys! Which one are you copping? 👀 Visit futnewscr7.com to grab yours! #CamisaDeTime #FutNewsCR7 #FootballFashion #LinkInBio
• •Debate time! 🔥 Who is the most underrated player in La Liga right now? 🤔 Drop your thoughts below! 👇 #FutNewsCR7 #LaLiga #FootballDebate #FanTalk
• •Title: RONALDO'S TOP 5 IMPOSSIBLE GOALS! 😱 (You Won't Believe #2!) Description: Relive the magic! We're breaking down Cristiano Ronaldo's most mind-blowing goals. Did your favorite make the list? Let us know! Don't forget to like, subscribe, and check out the awesome jerseys at futnewscr7.com! #CR7 #FootballHighlights #FutNewsCR7